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Hotel Sahara Star gains prime position as per STR Global Report

Thursday, January 20, 2011, 17:00 Hrs  [IST]


Sahara Star, the flagship hotel of Sahara India Pariwar in Mumbai, has attained prime position by capturing 15 per cent more than its fair market share as per STR Global Report. The STR Global Report is an analysis of various data provided by five-star chain hotels in the city. The analysis of these figures has lead to the conclusion that Sahara Star has highest revenue per available room (RevPAR) of Rs 7,000.

This achievement is a blend of various factors like:
  • WORLDHOTELS affiliation as a Deluxe Collection affiliate to establish a worldwide reputation for magnificent architectural landmark through state-of-the-art distribution and global marketing network.
  • Dynamic Pricing structure.
  • Top listing on line travel agents.
Expedia, one of the world’s largest online booking website awarded Hotel Sahara Star with Insider Select Award- 2010 based on more than one million hotel reviews submitted by travellers across the world. Hotel Sahara Star was identified as consistently delivering superior services, an exceptional guest experience and notable value.

top_200111_1.jpgTrip Advisor, which is one of the largest online feedback system in the world and ranks all five-star hotels, has consistently given us a rating of 4.5 out of five, based on guest feedback.

Travel Guru, one of India’s largest portals, in its Intelligence Report has rated Hotel Sahara Star as No.1 hotel in the five-star categories as the best performing hotel for the month of April 2010.
  • Flexible RevPAR based rates offers.
  • High average room rate frequent individual travellers.
  • Revenue Management and Optimisation Strategies with cross training and multi-skilling amongst business development, electronic sales, field sales, marketing communications, public relations, reservations and tele sales teams and central reservation system.
  • Customised promotions depending on the season.
  • High-end service, hospitable staff, world class amenities along with live performances and entertainment such as mermaid shows, laser and fire shows, live band, magicians, ghazals, belly dancers, rebab and zambi players and many more on daily basis.
Rajesh Mohan, Head of Strategy, Hotel Sahara Star said, “Under the dynamic leadership of Vivek Kumar, CEO, Hotel Sahara Star, we have adopted to dynamic revenue management system in order to maximise revenue on high occupancy dates. The reported, phenomenal occupancy rate recorded by STR Global, adds to the hotel’s image of luxury and comfort. We aim to follow this rising trend of RevPAR and consistently maintain a respectable standing in the city.”

top_200111_2.jpgMohan further said that Hotel Sahara Star is a distinct yet contemporary destination, which caters to the guest’s requirements with state of the art amenities, services and promotions. Time and again, the hotel’s performance has soared this year and has been recognised and awarded by various authorities in the hospitality industry. This honour formally recognises individual hotels worldwide that consistently deliver excellent service, a great overall experience and a notable value.

Manish Sodhi, Head of Operations, Hotel Sahara Star said, “We are proud to be at the top position and we will continue with our efforts to strive for more. This recognition gives us renewed confidence and we hope to leverage on this and continue to outperform our competition. Besides this, our team is constantly focused on the smaller details of guest service and comfort as we firmly believe that if the smaller details are taken care of, the bigger details automatically fall into place. The company also has a strong sense of conviction and constantly trains department heads for further efficiency in human management as it takes precedence over business management in hospitality. It is with this firm belief that we have achieved the Expedia Insider’s Select Award and a high rating on trip advisor, both of which are international benchmarks for guest service and overall experience.”

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