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ZO Rooms launches ZO Prime; plans to launch 3 more categories soon

Friday, October 2, 2015, 11:00 Hrs  [IST]
HBI Staff |New Delhi

ZO Rooms, a budget hotel aggregator, has launched ZO Prime, their premium offering in the category of 3- star hotels. Currently launching with 500 ZO Prime rooms across metros, ZO Rooms is expected to increase this category to 10,000 ZO Prime rooms within next 12 months across the country. The company has plans to foray into multiple categories in the next three to six months time. These include ZO Apartment, ZO Homes and ZO Star. The vision, according to a company release, is to become a ‘one stop destination’ for all travellers, ZO Rooms is looking at creating a presence of 7,500 hotels and 60,000 rooms across the country by 2016.

ZO Prime rooms which start at Rs 2000 offer a host of services to its customers including complimentary Wi-Fi, breakfast on the house, early check-in, international calling, 8-inch mattresses, 32 inch LCD TV, spacious air-conditioned rooms, bathtubs, doctor on call, wake-up calls, airport transfers, foreign exchange and many more.

“We want to cater to the entire ecosystem and become relevant to all kinds of travelers. We already have a loyal customer base of more than 2,00,000 people who now only prefer to stay with us wherever they travel. To give our customers a complete range of stay options, we are coming up with these new categories. We are very excited to launch ZO Prime and feel rewarded at the same time with the overwhelming response of customers. We have kept the pricing of these models such that more and more customers find value in our products and services. It is indeed a step forward to our exciting journey ahead,” said Dharamveer Singh Chouhan, CEO and Co-founder, ZO Rooms.

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