HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > F&B Overview > F&B
F&B

Amira wins ‘Best in-store visibility’ brand award by Aditya Birla Retail Limited

Saturday, October 31, 2015, 15:00 Hrs  [IST]
HBI Staff |New Delhi

The Amira Group, a global food brand producing specialty rice and premium organic products, was recently recognised by Aditya Birla Retail Limited (ABRL), the retail arm of the business conglomerate Aditya Birla Group, for best ‘in-store visibility’. The Best ‘Own-it’ Execution Supermarkets Award recognized Amira’s strong visibility drive in the More retail outlets, operated by ABRL.

Speaking about the award Karan A. Chanana, Chairman, Amira Group said, “We are extremely excited to receive this award from Aditya Birla Group. The award is a reflection of our ability to execute and maintain the most strategic and exciting visibility for our product range with regard to in-store placements. The recognition this award represents motivates us to continue innovating the market and creating value for both our end consumers and retail partners too.” “The team at Amira have worked hard to ensure that our in-store positioning and visibility is of the highest standard. We capitalise on the strength of our brand and use key placement opportunities to ensure the Amira brand engages and communicates with consumers. Several of our techniques been since applied by our competitors in various segments,” added Chanana.

ABRL is the fourth largest supermarket chain in India with two store formats, Supermarket and Hypermarket, under the brand More. They have 494 supermarkets and 16 hypermarkets across the country. Amira’s wide range of products have a presence in all 510 More stores across the country. The association between the two brands started in 2009 and has now expanded into various categories of Basmati rice and organic food in these stores.

The Amira Group has been aggressively strengthening its retail visibility in India. The company has already tied up with retailers on a national scale with partnerships with Big Bazaar, Metro Cash & Carry, Flipkart, Spencer’s, Reliance Fresh, Nature’s Basket, Star Bazaar, Max Spar, Hyper city and Needs, as well as online distribution through Amazon, Snapdeal.com and Onekirana.com among others.

 
Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with del.icio.usdel.icio.us Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
 POST A COMMENT
* Name :    
* Email :    
* Message :  
   
RELATED NEWS
»  Pride Group of Hotels joins as Festive Partner for the 19th Pune International Film Festival.
»  Two Glion Institute of Higher Education Alumni win the prize of Best Professional Success at the Hospitality Awards 2021
»  Kamat Hotels (India) LTD. Presented With Maharashtra State Best Employer Brand Awards 2021
»  Pride Group of Hotels signs up Pride Resort Aatapi Wonderland in Gujarat
»  Marriott International signs agreement with Prestige Group to open two new hotels in Delhi
»  Moët Hennessy’s homegrown Sparkling Wine brand Chandon India Brut & Chandon India Rosé bag Silver Medals at The Champagne and Sparkling Wine World Cha
»  Subway Announces Master Franchisee Partnership With Everstone Group To Expand Its Presence In India
»  HyFun Foods expands its portfolio by launching innovative products for the HoreCa channel, focusing on the QSR segment - eyes a growth of 40% from thi
»  Pride Group of Hotels has signed up to launch four new properties in the state of Uttarakhand
»  VITSKamats Group launches 'VITS The Somnath Gateway' in the pilgrim town of Somnath
»  Lords Hotels & Resorts launches its first hotel under Lords Eco Inn brand in Lucknow
»  Indian Culinary Forum organised the 18th Annual Chef Awards to honour the best culinary artists of India
»  Pride Group of Hotels launches Pride Ashiyana Resort Mussoorie
»  Cygnett Group of Hotels and Resorts plans to add 9 new properties over next six months
»  Pride Group of Hotels launches 'Pride Chira Meadows' Eco resort Dapoli
»  IHG Hotels & Resorts debuts Holiday Inn Express brand in Jaipur
»  Noor Mahal announces plan to expand brand portfolio with new Hotels and Restaurants in London and later in Europe
»  Consumer Food Brand “Yu” set to re-imagine packaged foods with its Instant Meal Bowls
»  Sommet Education Group partners with Kingdom of Saudi Arabia’s Tourism Development Fund
»  Radisson Hotel Group adds to the festive fervor with the expansion of ‘Meetha’; Introduces premium retail outlet in Mumbai
 
CoverStory
Analysis
 
  The Indian Institute of Architects (IIA) Natcon 2020 virtual event concludes successfully
  Winners of The Park Elle Décor Student Contest felicitated at Indian Design ID 2020
 
weekly
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar




Events
 
 
people
interview
newappoint
expert
© Copyright 2016 Saffron Synergies Pvt Ltd
HOME   |   ABOUT US   |   CONTACT US   |   FEEDBACK   |   DISCLAIMER   |   SITE MAP   |   ARCHIVES