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Review Management Start up, Bropaganda, launches ‘Genesis 2’, Artificial Intelligence tool for hotels

Friday, April 21, 2017, 12:05 Hrs  [IST]
HBI Staff |New Delhi

Tamil Nadu-based Review Management Start Up, Bropaganda, has launched most advanced and fully automated Artificial Intelligence tool, Genesis 2 (G2) to help hotels generate Business intelligence. The G2 AI bot developed by the company can replace ordinary customer feedback forms and e-mail feedbacks with a ‘voice survey’ convertible into real time reports with easy infographics.

While customer reviews and feedbacks are vital source of business intelligence for hoteliers, the collection and analysis of the same has always been a herculean task. G2 claims to solve all these pain points associated with collection and analysis of customer feedback.

G2 can be installed on any android device to collect reviews through voice surveys by a 3D avatar. The avatar engages the customer in a brief conversation where, unlike forms, the responses are not limited to 5 options.

"When asked how the room was, a customer could respond that it was spacious if that is what he thinks. Forms restrict the response to excellent, good, satisfactory or poor. G2 gives freedom of expression to customers." says Krishna Chandran, Founder of Bropaganda.

G2 then uses its Natural language processing and review analytics algorithm to understand the customer response and convert it into real time infographics for the hoteliers. G2 could run the voice survey in 67 different languages including Bengali, Gujrathi, Hindi, Kannada, Punjabi and Tamil.

Today's review management mostly relies on Post Interaction Emails (PIE) which is just a cute name given to a digital form sent via email. These emails are often ignored. Most PIE systems generate a response rate of 12-25%. With such a low response rate, they hardly serve the purpose of reliable business intelligence generation, Krishna Chandran said.

Set up in July 2016 in Trichy, Bropaganda has developed G2 in technical collaboration with Canadian entrepreneur, James Sutherland, Founder of Paphus Solutions.

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