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Hard Rock Launches New Hotel Brand Reverb

Wednesday, November 14, 2018, 18:10 Hrs  [IST]
HBI Staff | Mumbai

Hard Rock International recently announced the launch of Reverb, and with the announcement of Reverb the brand entered into the select service hotel category. With venues in 74 countries, including 175 cafes, 24 hotels, and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. The new collection of Hard Rock’s music-centric hotels will be designed as contemporary hubs where modern music lovers can connect and create. In February 2020, Reverb will open in the Atlanta market with its first property adjacent to the Mercedes-Benz Stadium. 
"Reverb by Hard Rock will spotlight the guest in a whole new way and create a place for those who eat, sleep and breathe music to unite and collaborate, Atlanta is the perfect location for our first Reverb, as it is rich in music history, spanning from the greats like Ray Charles and the Black Crowes to current popular artists like Ludacris, Usher, Ciara, and John Mayer." said Todd Hricko, senior vice president, global hotel business development for Hard Rock Hotels.
The Atlanta hotel will have nearly 200 rooms featuring contemporary accommodations, exciting amenities and public spaces designed for tuning in to what's going on. Whether travelling solo or exploring with the pack, everyone will find the perfect place to rest and relax. All standard King & Double Queen rooms feature stylish and comfortable furnishings, state of the art technology, fan-inspired artwork, and signature showers. Travellers can also experience the Roadie Room which includes six queen bunk beds and plenty of space for everyone to crash and chill.
"We are proud to announce our collaboration with Hard Rock International in launching the inaugural Reverb by Hard Rock," said Frank Chen, chief operating officer of Bolton Atlanta, LP. "The area's energetic atmosphere and history of embracing artistic endeavours aligns well with the Reverb by Hard Rock hotel product.", added Frank.
The new property will be developed and managed in tandem with Atlanta-based companies Bolton Atlanta, LP, and Hotel Equities (HE). Located in the growing neighbourhood of Castleberry Hills, in downtown Atlanta, the upcoming hotel is positioned to become a key hub in the neighbourhood, enabling guests to sample the local culture, restaurants, and bars, or experience the city's hottest concerts, shows and sporting events — all within walking distance of the stadium.
"We are thrilled to be selected as the managing partner for this iconic hotel," said Joe Reardon, Chief Development Officer of Hotel Equities.
The communal spaces will create the perfect place to socialize, like Constant Grind Coffee and Bar, which serves guests' favourite French press or pour over in the morning and a curated selection of wines and spirits at night. Guests can also check out the panoramic views from the hotel's rooftop bar on the way to explore the city or enjoy a nightcap after sightseeing. Guests can also experience live musical performances, share ideas in the large co-working space, MEET, and get pumped at the multi-functional work-out space.

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