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Rémy Martin unveils new global communication campaign, Team Up For Excellence

Tuesday, November 5, 2019, 11:00 Hrs  [IST]
HBI Staff | Mumbai

Rémy Martin has recently unveiled its new global communication campaign “Team Up For Excellence”, a celebration of collaboration, shared values, and the success it generates. 

This new creative approach was developed by the Fred & Farid Paris agency, with 2 films unveiled on the 22nd October 2019.

The new campaign draws on the rich, nearly 300-year history of Rémy Martin, while remaining entirely contemporary.

“Team Up For Excellence” emphasises the superiority of Rémy Martin cognac with its greatest asset: Fine Champagne, the foundation stone of the House’s global reach
The brand’s new platform reflects Rémy Martin’s values of authenticity, audacity and generosity. “Team Up For Excellence” draws from these to pay homage to personal success through the various people who made it possible. Remy Martin’s philosophy of expert cognac making is a result many talents working together under the aegis of Baptiste Loiseau, the House’s Cellar Master; just like a conductor, he coordinates the various steps of cognac elaboration: winegrowing, vinification, distillation, blending and ageing. This quest for excellence has been the Rémy Martin trademark since 1724, a brand with the constant dedication of creating quality cognac. To continually achieve higher and further as a reflection of the Centaur, the brand’s figurehead for 150 years. 


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