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Chef Sabbir Ansari announces India’s first, Chef Led, multi-brand Cloud Kitchen, Eathos

Tuesday, November 19, 2019, 12:45 Hrs  [IST]
HBI Staff | Mumbai

As India's burgeoning food delivery market opens with multiple choices, cloud kitchens are the new trend that is taking the market by storm. A necessary need-gap, in the food delivery market (USD 15 million in India, as per Indian Brand Equity Foundation), cloud kitchens are the answer to rising demand. Eathos is India’s first chef-led cloud kitchen brands by the industry veteran Sabbir Ansari. 

These cloud kitchens have the backing of experienced and well-known chefs, who create specialised cuisine, thus giving an edge to the product. A passion venture off Sabbir, Eathos gives passionate chefs a platform to revive authentic cuisines. Eathos has collaborated with Chef Rehman. The current portfolio of brands under Eathos will be Biryani Hazir Ho, Bolo Tara RaRa, Ji Janaab, Arey O Sambhar and Madrasam. Each brand is led by a chef who has domain experience in that cuisine. The only difference between these and fine dining restaurants is the fact that these are based on a delivery model, while the cuisine is authentic, and maintains the highest quality of ingredients. 

Eathos aims to expand across multiple categories while remaining true to its essence towards authentic Indian cuisine. The current expansion plans include: 5 outlets in Mumbai, 2 in Delhi and 2 in Pune for each brand. In the words of Sabbir Ansari, ‘Our aim is to bring the most authentic and local cuisines in stellar food delivery format to the public. Multiple cloud kitchens allow for greater market penetration. Food delivery itself is a growing industry, with a CAGR of 60-70% growth in the next few years. We are bringing well-known chefs and cuisines into this scheme as customer's demands for home delivery have also evolved. A cloud kitchen is a viable model as it costs only 3-8% of the P&L and allows for more aggressive growth.’

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