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OYO unveils television campaign ‘OYO - Raho Mast’ to create consumer awareness

Wednesday, November 27, 2019, 18:57 Hrs  [IST]
HBI Staff | New Delhi

OYO Hotels & Homes has rolled out its new campaign - OYO, Raho Mast - across television, digital and social media platforms. The five-week-long burst aims to build awareness about OYO as a hotel brand through reach-based mass approach with high frequency. 


The three brand films will be seen across multiple television channels including primetime slots, with a major focus on GEC, Hindi Movies, Hindi News, English News, Music and several regional genre platforms. Inspired by real-life experiences of diverse travellers, the campaign creatively narrates three stories showcasing challenges faced by varied consumer segments, and how quality accommodations at affordable prices can come to their rescue.

 Through a humorous take, three films illustrate the consumers’ behaviours, changing needs and resultant trends; ultimately highlighting OYO’s differentiated offerings for everyone (to live a good life or raho mast). The three films look into the lives of a family, business travellers and couples and subsequently, how they have found the best solution with OYO, during their usually chaotic travel and stays. 

Reflecting on the television campaign, Aditya Ghosh, CEO, India & South Asia, OYO Hotels and Homes said, “We are excited about this new Raho Mast brand campaign. Great brands are built when you are answering to the consumer's needs, doing it consistently and delivering on your promises. With its funny, quirky and yet relevant approach, the Raho Mast brand campaign reflects on what the average Indian consumer goes through and how OYO can help make the experience hassle-free at every touch-point. The red and white OYO sign stands for our enduring belief that low cost has nothing to do with low quality.”

 
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