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NatureFresh Professional unveils the ‘Bake Zone’ for bakers

Saturday, November 30, 2019, 15:28 Hrs  [IST]
HBI Staff | New Delhi

NatureFresh Professional, the fastest growing national brand of bakery shortenings and margarines from Cargill’s oils business in India, launched NatureFresh Professional Bake Zone in Infocity, Gurugram. Bake Zone is a unique concept that provides out-of-the-box solutions to bakers through real time insights, constant innovation and knowledge. 

Bake Zone will comprise of four important pillars namely, The Master Chef Zone, Bakery, Café, and Application Lab. The objective of the Bake Zone is to add value to every bakers’ innovation and efficiencies, along with constant encouragement to enhance their skills & knowledge. 

The Master Chef Zone, is a place to understand the real-life problem a baker faces while baking on daily basis. This zone will provide hands-on experience of difficult situations with proper guidance from expert in-house chefs of the brand. The Master Chef Zone will also be used to conduct training & workshops for upgrading skills of the bakers.  

Bakery, is a state-of-the-art operational bakery that will be used for manufacturing baked products for all the corporate houses, multiplexes, café chains, etc. It will help bakers to understand the intricacies of large-scale production of baked products. 

The Café, is an apt place to understand consumer requirements and current trends prevalent in a bakery on a real-time basis as the Café will be open for end consumers, where innovative and new bakery goods will be available for consumer to taste as an endeavour to understand consumer behaviour. 

The Application Lab serves as a place for constant research and development so that the customized requirement of every bakery partner is met. This will also act as a platform where the integration of other product lines can happen for an optimum desired offering to the bakery partners.

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