Fabelle Chocolates, a part of ITC's premier offering in the
luxury chocolate space, launched the world's most expensive
chocolate Trinity - Truffle Extraordinaire at ITC Grand
Central, Mumbai. The chocolate has been co-curated by
French Michelin Star Chef Philippe Conticini who was also present
at the launch event.
One kilogram of the limited edition chocolate is priced at GBP
4,813 which translates to approximately 4.3 lakh in Indian Rupees.
With the launch of Trinity – Truffles Extraordinaire, Fabelle has
successfully listed itself under the Guinness World Records. In 2012,
Le Madeline au Truffle made by chocolatier Fritz Knipschildt from
Denmark made it to the Guinness World Record to become the 'most
expensive chocolate' in the world, which costs GBP 3,690 translating
to approximately 3.37 lakh in Indian Rupees.
The limited edition offering will be encased in a handmade
wooden box, each containing 15 truffles weighing approximately 15
gms each. The made to order box will be available at a price of INR
1,00,000.
Trinity – Truffles Extraordinarie symbolises the cycle of life
which is represented by three ranges ; The Creator, The Nurturer
and The Destroyer. The cost of the chocolates is premium mainly
because of the unique ingredients and craftsmanship. They have
been handcrafted after an elaborate process of intense research and
blending. For instance, all the chocolates are made with single origin
cacaos. In addition to the cacaos, The Creator has Tahitian vanilla
beans; The Nurturer has intricate layers of Jamaican Blue Mountain
Coffee Ganache, while The Destroyer is encased with St. Domingue
dark chocolate.
Anuj Rastogi, Chief Operating Officer, Chocolates, Confectionary,
coffee and New Categories- Food Division, ITC limited, said, "After
several months of R&D, we have delivered a product, in which India
can take pride in.
We have already started receiving orders for this chocolate and we are
expecting a robust demand for this range in the festive season."
asmita.mukherjee@saffronsynergies.in |