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Morpho Hotels and Resorts all set for a global launch in November 2020

Wednesday, October 28, 2020, 15:00 Hrs  [IST]

Morpho  Hotels and Resorts  has recenly announced that it is all set for global launch in November 2020.  The  brand  aims  to  revolutionize  the  hospitality  industry by  supporting  independent hotels move towards optimized & digitized operations along with delivering  superlative customer experience. 

The advent of a pandemic and restricted travel measures has brought about a change in  a traveller’s expectations while choosing a hotel. The Morpho Group has been launched  in order to cater to the needs of every type of traveller from basic sanitation and hygiene  guidelines to personalised services without compromising on the luxury and comfort of  the guest.  

Whether one travels for business or leisure, a staycation or a vacation. 
Speaking about the launch of Morpho Hotels and Resorts, Dipinder Benjamin, CEO,  Morpho Hotels said “We are very excited to begin the journey of Morpho Hotels in this  new world. Our core value is to create personalised experiences for our guests which  in  turn creates enriching and everlasting memories during  their stay. As a brand,  Morpho Hotels brings  in a fresh approach to hospitality and guest services  in tune  with  the  changing  times  during  the  pandemic  and  the  rise  of  the  new  normal.  Customer satisfaction will be the fundamental aim of the brand while working under  the framework of Corporate Social Responsibility and the rapidly changing economic  climate in the country”.  

The  Group  will  be  launching  properties  across  three  Verticals, “Morpho” for  business  travellers, “Crystal” for lifestyle travellers and  “Vivid” for luxury travellers. 

The brand is currently in conversation with many stakeholders in the hospitality space  in order to expand their footprint in various cities of India and abroad.  

The brand has also associated with  the eminent Wakira  Investments, a seasoned  food  investment company based in Dubai which owns popular local restaurants such as Kulcha  King, Nom Nom Asia and El Greco to name a few. Wakira Investments will be partnering  with Morpho hotels to expand their reach in Middle East, Africa, Turkey, Iraq and Levant  countries.  

Speaking about  their association with  the newly launched Morpho Hotels and Resorts, Nader Mustafa A. Bassit, CEO, Wakira Investments said “We at Wakira Investments, are  geared  up  to  embrace  brave  innovations  with  solid  ambitions!  Wakira has  spearheaded acquisitions and green fields in many fields within the hospitality industry.  Morpho’s vision and ambition are the perfect match to Wakira.

The leadership at Morpho is a clear example of vision backed up with a solid operational  track record. Wakirans, are excited and eagerly looking forward to growing Morpho as a  brand, together”. Whether it's launching  a  new  hotel  to  creating  a  new look,  the Morpho Group assists  properties through their transformation, no matter their current stage of development.  Post their launch, the brand will be exploring newer demographics in various countries  of the world and targeting both business and leisure destinations.
Inspired  by  the  evolution  of  technology  and  changing  times,  Morpho  aims  at  rapidly  adapting  to  the current  trends without hampering consumer experiences and creating  consumer  delight.  As  the  new  normal  is  transforming  the  way  people  travel,  Morpho  reminds guests that their interests and safety always come first while allowing properties  to curate metamorphic experiences.  

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