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NAO Spirits Forays into Hong Kong as a Part of Its International Expansion

Friday, July 16, 2021, 10:06 Hrs  [IST]
HBI Staff | Hyderabad

NAO Spirits & Beverages, a homegrown company that propelled the Indian gin market into the global gin universe by producing the country’s first craft gin brands, now forays into Hong Kong. The expansion is in line with the company's consistent and steady global expansion planned for their two Gin brands – Greater Than and Hapusa – in 2021. NAO Spirits has partnered with one of Hong Kong’s leading distributors and brand builders, Metabev Group, to build a strong presence in Hong Kong and beyond. Apart from Hong Kong, NAO Spirits has quickly managed to make meaningful inroads in over 15 export countries likeU.K. USA, Italy, Norway, Russia, Sweden, Hungary, Singapore, Taiwan, Thailand


As the first craft Gin makers from the country, they have been able to bring to life numerous local stories and flavours which go beyond cultural cliches. They have been able to bring to the global gin consumer authentic Gins that are representative of a modern, quality conscious country like ours.  India has always been the source of the world’s best spices and botanicals – the people behind Nao spirits have been able to finally put those a bottle and take them out to the world.


Anand Virmani, Co-founder, Distiller and CEO, NAO Spirits & Beverages said, "Hong Kong is fast becoming the torchbearer of the bar industry for Asia and increasingly gaining prominence globally as well. With some of the best bars in the world operated by some of the most talented people in the industry, HK had long been on our wish list of destinations and all we were waiting for was the right distribution partner which we have now found in Metabev. With them, we hope to bring the first taste of Indian Gins to Hong Kong and beyond."


According to Roger Chan, Chairman, Metabev Group, "Growing up in Asia, it’s an honor to partner with NAO Spirits in Hong Kong and across the region.  Hong Kong is a discerning F&B market, and we select our brands very carefully, but arguably more importantly the people behind the brands.  Given the authenticity of the ‘gin & tonic’ originating from India, we want to pay homage to this, along with sharing the beautiful unique balance of botanicals from the Himalayas in Hapusa and Greater Than.  We are humbled to work with the passionate pioneers behind NAO and are proud to further represent world-class Asian products.” 


NAO Spirits has recently raised USD 2 million as Series A investment from a boutique VC firm, existing investors, and family offices. NAO Spirits has been growing exponentially since its launch. In FY19, it clocked a turnover of USD 450,000, FY20 witnessed a turnover of USD 1.2 million, and the projected turnover for FY21 is USD 3 million. The success of NAO Spirits can be attributed to it being the first movers in the domain of gin in India. Unique flavour profile along with a strong distribution channel have aided the brand to scale exponentially in India and abroad.

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