HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > NewsTrack
NEWSTRACK

IHCL’s luxury lifestyle store, Khazana, and Tata Trusts’ Antaran join hands

Monday, August 16, 2021, 14:00 Hrs  [IST]
HBI Staff | Hyderabad

 Indian Hotels Company (IHCL), South Asia’s largest hospitality company’s luxury lifestyle store, Khazana, announced its partnership with Antaran - Transforming Crafts; Tata Trust’s Craft-Based Livelihood Programme. For over four decades, Khazana has provided a platform to showcase India’s rich heritage of traditional art, craft and textiles. Antaran works towards strengthening the ecosystem and empowering entrepreneurship and self-employment of artisans from lesser known craft clusters in the country. This unique collaboration between Khazana and Antaran furthers the intent to impact the livelihood of thousands of weavers across Odisha, Assam, Nagaland and Andhra Pradesh.

 

Speaking on the occasion Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL said, “This partnership is in line with IHCL’s commitment of giving back to the community. Khazana celebrates the boundless creativity of Indian craftsmen and showcases the work of local artisans to a discerning global audience while providing sustainable livelihoods. We are delighted to partner with Antaran in helping to further the cause of supporting traditional crafts of the country.”

A curated exhibit of Indian handlooms inaugurated at Khazana at Taj Lands End, Mumbai presented a handpicked collection of masterpieces created using traditional weaves of the regions. This will soon be available in other Khazana stores. Khazana with its wide footprint operates 17 luxury lifestyle stores across nine cities with three stores opening soon in Chennai, Shimla and Bhopal.

At the launch of the showcase N. Srinath CEO, Tata Trusts said, “Tata Trusts’ Antaran initiative was established to shine a spotlight on hidden clusters of unique craft-forms across the country. In everything we do, our goal is to empower artisans through education, exposure and access to markets, such that they can build enduring sources of income. This partnership will offer these fine products, the true khazana of Indian heritage and culture, an audience hitherto untapped”.

Initiated to bring seminal changes in craft development, Tata Trusts’ Antaran has in the past three years, nurtured around 1,507 artisans and has created 147 micro-enterprises across its six regions. The intervention aims to directly benefit 3,000 households involved in pre-loom, on-loom and post-loom processes, while also impacting the livelihood of thousands of other weavers in these regions. This unique initiative also presents designers and buyers an opportunity for creative collaboration with weavers.

 

 
Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with del.icio.usdel.icio.us Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
 POST A COMMENT
* Name :    
* Email :    
* Message :  
   
RELATED NEWS
»  SIAL India and Vinexpo join hands for first of its kind exhibit in New Delhi, India
»  Qmin, Company (IHCL), today launched its lifestyle gourmet store Qmin Shop at The Connaugh
»  ITC Ltd.’s Fabelle unveils The Heart of Gold Collection; India’s first luxury chocolate crafted with 24k edible gold
»  Beam Suntory unveils an exclusive range of luxury spirits for the first time in India
»  Sterling Holidays announces Luxury Resort in Alleppey
»  ITC Hotel to launch new luxury hotel brand Mementos across destinations
»  IHCL's Desh Dekho And Discover Offers to Explore The Festive Kaleidoscope Of India
»  Noida welcomes first luxury retail & BYOB destination 'The Weekend'
»  ‘We are eager to join hands with more hotel chains’
»  The Luxury Collection, part of Marriott International announces third collaboration with Margherita Maccapani Missoni
»  Sarovar Hotels and Lotus Petal Foundation join hands for World Charity Day
»  Smoor launches True Macaron e-store
»  FHRAI & EEMA join hands to address copyright issues faced by hospitality & events management establishments
»  IHCL’s luxury lifestyle store, Khazana, and Tata Trusts’ Antaran join hands
»  Hurrem’s announces entry into city’s luxury hospitality sector via a partnership with JW Marriott Mumbai Juhu
»  Berco’s Chain of Restaurants joined hands with Japanese Food Brand to launch in India,“Bento by EN”
»  Raffles debuts in India, appoints luxury hospitality veteran Abhishek Sharma as General Manager for Raffles Udaipur
»  The Belgian Waffle Co. Celebrates a Milestone of its 250th Store Opening
»  Accor expands its luxury footprint in Saudi Arabia with new Fairmont Ajdan Al Khobar
 
CoverStory
Analysis
 
  The Indian Institute of Architects (IIA) Natcon 2020 virtual event concludes successfully
  Winners of The Park Elle Décor Student Contest felicitated at Indian Design ID 2020
 
weekly
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar




Events
 
 
people
interview
newappoint
expert
© Copyright 2016 Saffron Synergies Pvt Ltd
HOME   |   ABOUT US   |   CONTACT US   |   FEEDBACK   |   DISCLAIMER   |   SITE MAP   |   ARCHIVES