HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > NewsTrack
NEWSTRACK

Salud Beverages raised USD 1.1 million that aided its robust expansion plans and diverse product portfolio

Friday, September 3, 2021, 14:15 Hrs  [IST]
HBI Staff | Hyderabad

Salud Beverages, an Urban Lifestyle brand that was launched in Karnataka earlier this year, raised USD 1.1 million as of March 2021. The VC fund, comprising actors and HNIs includes serial entrepreneur and leading Indian actor Rana Daggubati, and former Managing Director of Microsoft India, Srinivas Koppolu, among others backed by Prasad Vanga’s Anthill Ventures. 

The fund was primarily used to establish a formidable retail presence with flagship brand Salud G&T 2.0, a bottled gin and tonic cocktail, as well as to build a diverse product  portfolio. This resulted in G&T 2.0 being available in over 500 retail outlets, with 250,000 bottles sold and a consumer base that is growing every passing day. 

After successfully launching the brand in Karnataka, bringing out the country's first RTD gin and tonic in a bottle, Salud followed it up by introducing Salud Merch and Salud Sessions. Salud Merch offers an exclusive range of fashion and lifestyle merchandise and accessories. Salud Sessions, the music label, collaborates with leading DJs from around the country creating compilation volumes of electronic beats, accompanied by music videos. 

Sharing his views on Salud’s journey so far and about the market at large, Ajay Shetty, Founder-Director, Salud Beverages said, "We are a focussed brand striving to put India on the global map, alongside the best countries in the world, with some of the finest spirits including bottled cocktails, craft spirits, non-alcoholic beverages and more. And not to stop there, but continue to innovate with products and experiences that will lead to a loyal consumer base, on the way to our big-picture goal of becoming an aspirational global lifestyle brand."

Ready-to-drink (RTD) cocktails are fast becoming the drink of choice – from millennials to connoisseurs alike. Everybody is warming up to the idea of bottled cocktails, and it cuts across demographics, culture and lifestyle.

Salud G&T 2.0 is currently available in three refreshing flavours - Original, Cucumber and Lavender, all of which are distilled in Goa. These bottled cocktails are made of English Juniper, botanicals sourced from Europe, and the finest Indian tonic, giving consumers a premium quality experience with affordable pricing.

The Indian alcobev ecosystem has become increasingly dynamic in recent times. This is a result not only of many players entering the market but also the appetite of a consistently growing consumer base that has shown great interest in healthier, more responsible and more unique and modern drinking options. Reports indicate that the global size of RTD cocktails market is expected to clock USD 1775.1 million by 2028, and India is ripe with potential, ranking among the top 3 largest alcoholic beverage markets in the world. 

In the coming days, Salud will expand its footprint into other markets such as Goa and Orissa and additional domestic markets. It will also be adding new flavours to the G&T 2.0 range, as well as expanding with new offerings in both the alcoholic and non-alcoholic beverage segments. It expects to triple its current sales by the end of FY 2021-22. Entering international markets in the Middle East and Europe is also a part of the long term strategic plan that should materialise by the end of the year.  

 
Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with del.icio.usdel.icio.us Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
 POST A COMMENT
* Name :    
* Email :    
* Message :  
   
RELATED NEWS
»  Grano69 Beverages Pvt Ltd raises USD 360,000 in its seed round of funding
»  Indian School of Hospitality with Sommet Education Kick-off Development Plans for India Region
»  Salud adds Three New fresh and classy variants to its RTD portfolio
»  Adonia Hospitality raises USD 1 million seed round from Pepperfry founders, aims to expand in packaged and frozen food from November 2021
»  Frasers Hospitality Trust Sold Sofitel Sydney Wentworth for AUD315 Million
»  Cygnett Group of Hotels and Resorts plans to add 9 new properties over next six months
»  Butterfly High eyeing pan India expansion
»  Radisson Hotel Group adds to the festive fervor with the expansion of ‘Meetha’; Introduces premium retail outlet in Mumbai
»  Pride Hotels plans to expand to 50 properties by 2022
»  Marriott International Plans to Expand Footprint in South Asia with 22 New Signings in the Past 18 Months
»  VRO Hospitality raises USGD 3 million in CreedCap Asia-led Series A funding round
»  Oscars Hotel Group Acquires Brisbane Hotel for AUD50 Million
»  Salud Beverages raised USD 1.1 million that aided its robust expansion plans and diverse product portfolio
»  ‘We have already started working on our latest expansion with an investment of INR 325 crore”: Kamlesh Karamchandani, Director, Hyfun Foods
»  Uttarakhand plans hotels on Char Dham road muck sites
»  EDGE 2021 by Encovate - on a mission to upskill the next 10 million hospitality professionals
»  Chickeera on expansion spree, to open three more outlets in New Delhi
»  Celebration 2.0 – Salud G&T 2.0 launches its Party Pack sixpack
»  Drunken Monkey Eyes New Delhi and Mumbai for Expansion in 2021-22
»  NAO Spirits Forays into Hong Kong as a Part of Its International Expansion
 
CoverStory
Analysis
 
  The Indian Institute of Architects (IIA) Natcon 2020 virtual event concludes successfully
  Winners of The Park Elle Décor Student Contest felicitated at Indian Design ID 2020
 
weekly
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar




Events
 
 
people
interview
newappoint
expert
© Copyright 2016 Saffron Synergies Pvt Ltd
HOME   |   ABOUT US   |   CONTACT US   |   FEEDBACK   |   DISCLAIMER   |   SITE MAP   |   ARCHIVES