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Messe Düsseldorf India in partnership with All Things Nice to organise ProWine Mumbai from November 17 to November 18

Thursday, September 23, 2021, 16:30 Hrs  [IST]
Asmita Mukherjee | Hyderabad

Messe Düsseldorf India in partnership with All Things Nice is expanding the ProWein Education Campaign to ProWine Mumbai, bringing together the Wine and Spirit fraternity to a major international event in Mumbai. ProWein  Educational Campaign becomes ProWine Mumbai and is scheduled from 17 - 18 November 2021 at The St. Regis  Mumbai. The two-day event at ProWine Mumbai 2021 is anticipated to be the leading international event in the Wine, Spirits, and the allied industry in India bringing exhibitors from International and  Indian wine and spirit companies in the same frame. The event will also host masterclasses, led by leading industry speakers and experts, along with a networking evening for trade to be attended by HoReCa, trade media, the wine and spirits trade. A consumer tasting evening will also be organized on the evening of Day 2 of the event. All safety protocols per the ongoing pandemic will be put in place at the event venue. The event is being jointly organised by Messe Düsseldorf India and All Things Nice, which is India’s leading wine, spirits, and luxury marketing consulting and events agency.  

The positive response and great appreciation received from the industry stakeholders at ProWein Educational Campaign in 2018 and 2019, along with the sector’s growth forecast prompted the organizer to enhance the event into a fully-fledged trade fair with a comprehensive conference program this year.

The ProWein Educational Campaign made its foray in 2018 bringing together the Wine and Spirits industry in India in form of masterclasses, educational seminars, and promotional activities. The International Trade Fair for Wine and Spirits, ProWein, which takes place in Germany every year, is the godfather to this new event in India.  

The previous editions of ProWein Educational Campaign attracted 16 speakers for 18 masterclasses representing 87 domestic and international brands with 400 delegates for wine and spirit tastings by industry experts, workshops, discussion forums, and presentations. Amongst other partners, All Things Nice was instrumental in curating some of the masterclasses and marketing of the previous editions of ProWein Educational Campaigns.  

“We are very excited to include ProWine Mumbai to the family of the ProWein World. By doing so, Messe Düsseldorf India continues to adapt its global expertise in developing new subjects to promising markets like India. This initiative provides an opportunity to create a unique meeting point for the entire Wine and Spirit market in India, where the community and industry experts join to further cultivate the growth of the industry. We are so pleased and look forward to working together with Nikhil Agarwal, Founder & CEO, All Things  Nice, and Co-organiser of ProWine Mumbai to develop the biggest event for the Wine and Spirit industry in India attracting all stakeholders in one platform,” said Thomas Schlitt, Managing Director, Messe Düsseldorf India.  

Nikhil Agarwal, Founder & CEO, All Things  Nice, and Co-organiser of ProWine Mumbai added, “ProWein is the world’s largest trade fair for wines and spirits and we are proud to be co-organisers of this prestigious landmark event series in Mumbai, India. By showcasing the very best of Wine, Spirit, Craft Beer exhibitors, backed by truly inspiring and educational masterclasses, we strengthen the future development of the Indian market. Physical events with real tastings and personal networking are indispensable to the international wines and spirits industry and even more important in India”.  

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