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Noida welcomes first luxury retail & BYOB destination 'The Weekend'

Friday, September 24, 2021, 11:02 Hrs  [IST]

The Weekend launches its first luxury alcohol retail store & restaurant, the one and only BYOB concept in Sector 104, Noida, UP. The store offers liquor buying along with drink & dine experience on-premises. A pleasing paradise for the booze heads with the stunning assemblage of single barrel bourbon to French malt whiskey to 48-botanical gin, The Weekend secures an opportunity for one to enjoy a selection of rare spirits at state prices. It dispenses customers to access rare choices and limited editions along with everyday luxury offerings to regale enthusiasts, well-traveled urban customers, and connoisseurs. The store offers fascinating liquor browsing in an aesthetic interior setting displaying the products with charm. This all-encompassing boutique liquor store is an immersive space to shop for premium liquor that offers a selection of imported wines and alcohol along with an unmatched dining experience. The first floor of ‘The Weekend’ opens the door to an upscale rooftop restaurant that serves customers with gourmet offerings prepared by their in-house experts. The store allows one to pick up their bottle/liquor of choice and take it into the restaurant to sip with some snacks. The plush feel is suggested at the entrance of the store and continues up to the rooftop. Surrounded by the panoramic greens, this spacious deck offers an amazing experience for any time of the day and has gathered a stylish flavor and a sense of vibrancy. The terrace allows one to unwind with views and a glass of Tuscan wine, a delicious cocktail/mocktail, or aperitif. The store is equipped with trained hospitality partners to guide you to make the right choice of food from the menu to pair perfectly with your selection of alcohol at The Weekend store, restaurant, and even for engagements at your home. The menu features delicacies ranging from Italian to North Indian in mains, from scrumptious nibbles to munch on to snacks, soups, salads, and sandwiches to pair up with the perfect liquor. The launch of the Noida store also followed openings of two similar the concept in Vasundhara and Indirapuram where the liquor stores are currently operational and BYOB restaurants are to start by the end of the month in both the locations. With 5 more outlets in the pipeline to be launched together across Delhi by December 2021, the brand aims to align liquor purchase and consumption at the premises in a restaurant setting. Excited for the launch Vatsal Goel, the owner and spokesperson of The Weekend adds, ‘The idea behind such a concept is to provide patrons with an all-inclusive space where they are allowed to buy a bottle of alcohol and drink in a restaurant setting. This framework allows consumers to visit The Weekend and feel that it is value for money as one pays a huge amount for a few cocktails in the same setting elsewhere. The interiors and the product display at The Weekend make liquor shopping a lively affair for the customers. We, at The Weekend, have embraced modern designs to be more approachable to our customers. The secure environment and liquor browsing at the store makes one feel special, safe and encourages one to make well-rounded decisions.’

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