HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > NewsTrack

Wild Turkey Takes Flight in India with Wild Turkey 81 Debut2 messages

Friday, October 8, 2021, 14:38 Hrs  [IST]
HBI Staff | Hyderabad

Wild Turkey, the iconic American bourbon brand from Kentucky, announces its launch of a new variant in India as part of an ever-growing global expansion. The award-winning Wild Turkey portfolio has been a praised whiskey available in Australia, Japan, and other countries within Asia-Pacific including India and has now officially released its new variant in India, Wild Turkey 81. Increased by just one proof from the standard release Turkey, Wild Turkey 81 is characterized by the bold, authentic full-bodied flavor, and is aimed at the Bourbon drinker set on blending the spirit in cocktails.


“Introduction of our premium American bourbon in our India portfolio makes it much stronger. A perfect serve to kick start the evenings, Wild Turkey 81 is the choice for consumer looking for easier drinking options without losing the big flavours and is expected to become the preferred choice for bourbon connoisseurs” says Ashutosh Rajput, Country Manager, Campari India


A lot has changed since the first batch of bold Wild Turkey was made over several generations ago. But Wild Turkey hasn’t. The iconic brand, led by father and son Master Distiller team Jimmy and Eddie Russell, still make real Kentucky Straight Bourbon the same way—the right way.


Wild Turkey 81 Proof was crafted by Eddie Russell, the son of the Wild Turkey master distiller Jimmy Russell, as a way to experience the true bold flavour of Wild Turkey at an approachable ABV. The elder Russell has historically sworn by the level of 101 proof (50.5 percent alcohol) that has been the hallmark of Wild Turkey whiskies. The younger Russell has argued for a lower proof spirit that would appeal to younger drinkers, with their tendency toward mixing, and succeeded with the "81."


Using a mix of aged six-, seven- and eight-year-old whiskies (much older than what's typical for its price point), he created a Bourbon that shines through concoctions, especially when used in cocktails.  It’s high rye mash matured in heavily charred casks provides big flavour at a more approachable ABV than 86.8 or 101. Tasted neat, it demonstrates the iconic Kentucky bourbon flavors that are the result of generations-old processes. Wild Turkey "81" exhibits the full-frontal signature corn mash that is the hallmark of all Wild Turkeys, and long, rich, full-bodied character that comes from aging in #4 alligator char American oak barrels.


While Prohibition caused whiskey to fall from favor for decades, Wild Turkey was among the few distilleries to remain dedicated to the craft – which continues to this day. “Wild Turkey was one of the few legacy distilleries that remained loyal to crafting authentic, Kentucky bourbon even as vodka and gin became the new, hot thing,” said Eddie Russell, Master Distiller. “Wild Turkey’s heritage was built on family values, a love for whiskey-making, and an endless search for bold flavors,” shares Eddie, who celebrates his 40th anniversary at the historic distillery this year. “Wild Turkey 81 embodies the tools, techniques and tradition that my father handed down, and is a classic offering that exemplifies of our shared love of bourbon. Jimmy instilled in me the most rewarding lessons for success in work and life—passion and discipline—and I’ll always be grateful to him for setting me on this path 4 decades ago.”


Through the years, Jimmy and Eddie’s yin and yang approach has catapulted The Wild Turkey Distilling Co. into an innovation think tank while staying true to the bold spirit at the heart of the brand. Jimmy, known famously across the globe as “The Buddha of Bourbon” taught his protégé son Eddie the ropes of making bourbon the old fashioned way, while encouraging him and his distilling cohorts to rise to modern consumption trends in American Whiskey - experimenting with age statements, aging techniques and barrel placement, evident in both older and newer marks.


An amber-bronze hue, Wild Turkey 81 starts with a fragrant aroma of honey and caramel and kicks off on the palate with the trademark Wild Turkey sweetness, then transforms in notes of maple and vanilla, finishing with sharp, toasty finish. The whiskey is available at select retailers in India at an MRP of INR 2623* per 750 mL bottle. For additional information, please visit

Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
* Name :    
* Email :    
* Message :  
»  Advani Hotels and Resorts (India) Limited reports audited financial results for Financial Year 2021-2022
»  Mistakes one should avoid while setting up a beer brand in India
»  Mistakes one should avoid while setting up a beer brand in India
»  Hilton continues to expand its presence in India with the signing of Hilton Hyderabad Resort & Spa
»  Beam Suntory brings modern-day gin-naissance to India with the launch of Sipsmith
»  Sattvik Council of India honoured the Bhartiya Sabhyata Evam Sanskriti Parva with its Sattvik Verified food
»  7 Apple Hotels & Resorts Brings Hospitality Experience To The Business Capital of India
»  Lavazza India launches its third training center in India
»  Magnolia Bakery India launches a special range of sublime summertime sweets
»  Himanshu Sharma takes over as the Multi Property Director of Sales and Marketing for The Westin Gurgaon, New Delhi & The Westin Sohna Resort and Spa
»  Ruchika Gupta appointed as Marketing Director at Beam Suntory India
»  Choice Hotels India strengthens footprints in Rishikesh with Comfort Inn Rishikesh
»  Accor appoints Sneh Jha as Director of Marketing & Communications for India and South Asia
»  McDonald’s India North & East partners Punjab Kings as official meal partner; to offer Punjab Kings Meal
»  FHRAI-IHM Signs MoU With Sattvik Council of India
»  Pernod Ricard appoints Richa Singh as the CFO of Pernod Ricard South Asia and India
»  Chef Prasad Metrani takes over as The Director of Culinary at Conrad Bengaluru
»  Burman Hospitality join hands with Sesame Workshop India to Empower Early Childhood Education across 1,000 Anganwadi Centers in Uttar Pradesh
»  Hilton Expands Presence in India with the opening of Hilton Garden Inn Pune Hinjawadi
»  Accor appoints Laure Morvan as Chief Development Officer for India, Middle East, Africa & Turkey region
  The Indian Institute of Architects (IIA) Natcon 2020 virtual event concludes successfully
  Winners of The Park Elle Décor Student Contest felicitated at Indian Design ID 2020
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar

© Copyright 2016 Saffron Synergies Pvt Ltd