HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > NewsTrack
NEWSTRACK

Consumer Food Brand “Yu” set to re-imagine packaged foods with its Instant Meal Bowls

Tuesday, October 12, 2021, 12:05 Hrs  [IST]

Homegrown consumer foods brand Yu has crafted a range of delicious Instant Meal Bowls that contain ZERO preservatives, additives, artificial flavourings or colours. Developed using advanced lyophilization technology, chef-curated artisan recipes and natural ingredients only, Yu’s meal bowls retain their original taste and aroma while offering a non-refrigerated shelf life of 12 months. Yu provides all day meal options including breakfast, lunch/ dinner and dessert bowls. The brand has introduced 6 SKUs across 2 unique product categories: Whole Grain Fruit & Nut Oat Bowls (Berry Apple Cinnamon, Banana Caramel, Peanut Butter Berry flavours) and Wholesome Pasta Bowls (Chunky Tomato, Three Cheese, Peri Peri flavours). This will soon be followed by traditional Halwa Bowls (Moong Dal, Gajar and Multigrain variants) for dessert. Yu’s products can be enjoyed guilt-free with zero cooking and hassle free preparation by simply adding hot water and allowing the product to rest for 3-4 minutes thereafter. The use of innovative and advanced culinary processes has enabled the brand to launch its products at an attractive price range of INR 75 to 95 per bowl. The ‘clean-label’ consumer foods brand is also adopting sustainable practices by using eco-friendly paper packaging for all its products. Instant meal bowls by Yu are available across major retailers in Delhi NCR including Reliance Smart, Modern Bazaar, Needs Supermarket, Big Basket and several other general retailers in Gurgaon and South Delhi. Consumers from pan-India can also easily order Yu meal bowls through the brand's website (www.yufoodlabs.com) and other e-commerce platforms including Amazon, Flipkart and Cora Health. This disruptive consumer food label is founded by Bharat Bhalla and Varun Kapur, two serial investment professionals who share a common passion for discovering delicious, wholesome food and making it easily accessible. This penchant led them to explore and experiment with various food technologies as part of which they identified a significantly advanced bio-chemistry process used in the 2020 NASA Space X mission. What started in a 12 ft by 8 ft R&D facility with a small lab-scale equipment in mid-2020, has now culminated into a fully integrated 12,000 sq ft advanced, state-of-art, commercial scale food-lab in Gurgaon, India. Sharing their excitement on the official launch, Bharat Bhalla and Varun Kapur jointly expressed, “We are delighted to transform our vision to reality, especially in the difficult backdrop of the pandemic. We fully recognize the current sentiment of consumers being conscious about their health, dietary intake and nutrition in the foods they consume. Our aim is to bring Yu – our consumer, healthy packaged foods that are wholesome, delicious, full of nutrition, preservative-free and made using recognizable, natural ingredients only. We hope to capture a large cross-section of consumers by introducing a wide range of meal bowl options appealing to the palette and needs of one and all.” Changing the landscape of the food industry, Yu is bringing an “instant revolution” in the country and aspiring to serve a wide audience with nutritious and highly convenient meals.

 
Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with del.icio.usdel.icio.us Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
 POST A COMMENT
* Name :    
* Email :    
* Message :  
   
RELATED NEWS
»  Kamat Hotels (India) LTD. Presented With Maharashtra State Best Employer Brand Awards 2021
»  McDonald introduces ITC’s B Natural Mixed Fruit and cup of hot corn in Happy Meal
»  Roseate Hotels & Resorts organises ‘Lost recipes of India’ food festival
»  Adonia Hospitality raises USD 1 million seed round from Pepperfry founders, aims to expand in packaged and frozen food from November 2021
»  KFC’s India Sahyog program pledges support to 100 small food businesses in Hyderabad
»  Moët Hennessy’s homegrown Sparkling Wine brand Chandon India Brut & Chandon India Rosé bag Silver Medals at The Champagne and Sparkling Wine World Cha
»  Pullman & Les Mills Set Out To Host The World's Largest Virtual Fitness Class
»  HyFun Foods expands its portfolio by launching innovative products for the HoreCa channel, focusing on the QSR segment - eyes a growth of 40% from thi
»  Mukunda Foods Launches Wokie- a fully automated machine for Chinese and Indian cuisines
»  Lords Hotels & Resorts launches its first hotel under Lords Eco Inn brand in Lucknow
»  Moon Tree Cafe, at Sayaji Kolhapur organises 'Japanese food festival'
»  IHG Hotels & Resorts debuts Holiday Inn Express brand in Jaipur
»  Noor Mahal announces plan to expand brand portfolio with new Hotels and Restaurants in London and later in Europe
»  Consumer Food Brand “Yu” set to re-imagine packaged foods with its Instant Meal Bowls
»  Crowne Plaza Today New Delhi Okhla organises ‘Bong Connection’ food festival at Edesia
»  Burgrill introduces The Green Meat Pounder in association with Greenest Foods
»  ITC Hotel to launch new luxury hotel brand Mementos across destinations
»  The 'Sattvik' Council Certification scheme launches world's 1st certification for 'Sattvik' food
»  VITS Kamats Group launchs Purple Beds brand in Aurangabad
»  Banjara Restaurant at Goldfinch Hotel, Mumbai organises Grand Trunk Road food festival
 
CoverStory
Analysis
 
  The Indian Institute of Architects (IIA) Natcon 2020 virtual event concludes successfully
  Winners of The Park Elle Décor Student Contest felicitated at Indian Design ID 2020
 
weekly
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar




Events
 
 
people
interview
newappoint
expert
© Copyright 2016 Saffron Synergies Pvt Ltd
HOME   |   ABOUT US   |   CONTACT US   |   FEEDBACK   |   DISCLAIMER   |   SITE MAP   |   ARCHIVES