HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > NewsTrack

‘Our Current Target Customers Are Domestic Travellers From Metro Cities And Cities Around Goa’

Wednesday, November 10, 2021, 14:29 Hrs  [IST]
Asmita Mukherjee | Hyderabad

Fairfield by Marriott has recently launched Fairfield by Marriott Goa Benaulim, marking the brand’s second opening in the coastal state. Located within walking distance from the immaculate sands of Benaulim beach, the 144-room new hotel is set to welcome guests with the brand’s signature warm service, friendly hospitality, and effortless experiences. Asmita Mukherjee spoke with Randal Whelpdale, General Manager, Fairfield by Marriott Goa Benaulim to know about his plans for the brand new hotel.

Fairfield by Marriott Goa Benaulim is the new kid on the block. How is the property planning to stand apart from other brands in an attractive market like Goa?

Fairfield by Marriott Goa Benaulim marks Marriott International’s debut in the southern region of Goa. If one is looking to be close to Panjim and yet enjoy the beaches of Goa, our property offers the perfect location. Along with state of the art rooms, we also have one of the biggest swimming pools in South Goa and meeting spaces of over 10,000 sq. ft. specially designed to organize weddings and corporate retreats, making us the most unique resort in this segment.

According to you, what kind of an experience should guests expect from Fairfield by Marriott Goa Benaulim?

The resort-styled hotel is just 500 meters from the popular Benaulim Beach and is ideal for guests looking for tranquil stays and relaxing getaways. The hotel houses 144 comfortable guestrooms paired with private balconies or patio seating with beautiful garden and pool views. The hotel’s décor style includes a blend of contemporary design elements along with historic architectural details accentuating the rich local heritage. Our hotel is perfect for a relaxing & fun-filled vacation along with exploring the rare natural beauty & creating unforgettable travel experiences. We do hope to continue being the preferred resort in South Goa.

With the recent fall in Covid cases across the country, what business trends are you witnessing in Goa?

With the ease of Covid restrictions in Goa, we have been seeing an upward trajectory in the number of tourists, staycationers and guests opting for drive-cations. We do hope that this trend continues and that guests are more comfortable travelling in the coming months.

Who are your target customers?

Our current target customers are domestic travellers from metro cities and cities around Goa like Kolhapur, Belagavi and Pune. We have got a lot of well-travelled guests who are aware of the Fairfield brand and would like to opt for a rejuvenating escape at a nominal cost.

Kindly brief us about your promotional strategies.

Our hotel has been adapting to the power of digital mediums and social media channels for communication at the moment. We currently have three offers that the guests could choose from, for their next stay with us. Our offers are curated keeping in mind the best options that a guest would like to opt for when they visit Goa.

What are the opportunities that you see in Goa as a market as compared to other famous destinations?

Goa as a market has an opportunity to get business from every category due to its offerings and availability of resources. Travellers prefer Goa as a destination for their family holiday, rejuvenation, celebration and to re-live Goan memories at any time of the year which actually is rare as compared to other destinations across the country.

Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
* Name :    
* Email :    
* Message :  
»  Azure Hospitality gears up for the launch of three new restaurants in Goa
»  Beleza By The Beach Resort, South Goa increases focus on sustainability
»  Sterling Holidays launches Sterling LOCAL Restobar at their Goa and Wayanad Resorts
»  Gandhi Jayanthi in India, Labor Day in US top charts as the most popular holidays among travellers: OYO’s Mid Season Global Holiday Trends 2021
»  The Rug Republic acquires The Glass Villa Goa, enters the hospitality business with exquisite villas
»  India Reopens To Fully Vaccinated Foreign Travellers After 18 Months
»  ‘Our Current Target Customers Are Domestic Travellers From Metro Cities And Cities Around Goa’
»  Fortune Hotels opens Fortune Resort Benaulim Goa
»  VRO Hospitality Expands Beyond Bengaluru; Steps Into Major Hospitality Markets Mumbai & Goa
»  Mumbai Central gets 48 Japanese-style 'pod hotels' for train travellers
»  Accor reimagines home ownership with a spectacular collection of branded residences around the world
»  IHCL announces opening of Vivanta Goa, Miramar
»  The Westin Goa announces various offers on staycation, and brunch for patrons
»  Novotel Goa Dona Sylvia Resort launches The Grand Ballroom
»  Fairfield by Marriott Expands in India with the Opening of Fairfield by Marriott Goa Benaulim
»  Sarovar Hotels signs its second Golden Tulip in Goa
»  W Goa promotes Ajay Jawahar Sharma as Director of B&F
»  Hotels in Chennai send executives out on road trips to woo customers
»  Six Indian Cities Sees 84.7% Growth In RevPAR In Q2 2021: JLL
»  IHG Hotels & Resorts announces opening of Holiday Inn Goa Candolim
  The Indian Institute of Architects (IIA) Natcon 2020 virtual event concludes successfully
  Winners of The Park Elle Décor Student Contest felicitated at Indian Design ID 2020
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar

© Copyright 2016 Saffron Synergies Pvt Ltd