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‘Our Current Target Customers Are Domestic Travellers From Metro Cities And Cities Around Goa’

Wednesday, November 10, 2021, 14:29 Hrs  [IST]
Asmita Mukherjee | Hyderabad

Fairfield by Marriott has recently launched Fairfield by Marriott Goa Benaulim, marking the brand’s second opening in the coastal state. Located within walking distance from the immaculate sands of Benaulim beach, the 144-room new hotel is set to welcome guests with the brand’s signature warm service, friendly hospitality, and effortless experiences. Asmita Mukherjee spoke with Randal Whelpdale, General Manager, Fairfield by Marriott Goa Benaulim to know about his plans for the brand new hotel.


Fairfield by Marriott Goa Benaulim is the new kid on the block. How is the property planning to stand apart from other brands in an attractive market like Goa?

Fairfield by Marriott Goa Benaulim marks Marriott International’s debut in the southern region of Goa. If one is looking to be close to Panjim and yet enjoy the beaches of Goa, our property offers the perfect location. Along with state of the art rooms, we also have one of the biggest swimming pools in South Goa and meeting spaces of over 10,000 sq. ft. specially designed to organize weddings and corporate retreats, making us the most unique resort in this segment.

According to you, what kind of an experience should guests expect from Fairfield by Marriott Goa Benaulim?

The resort-styled hotel is just 500 meters from the popular Benaulim Beach and is ideal for guests looking for tranquil stays and relaxing getaways. The hotel houses 144 comfortable guestrooms paired with private balconies or patio seating with beautiful garden and pool views. The hotel’s décor style includes a blend of contemporary design elements along with historic architectural details accentuating the rich local heritage. Our hotel is perfect for a relaxing & fun-filled vacation along with exploring the rare natural beauty & creating unforgettable travel experiences. We do hope to continue being the preferred resort in South Goa.

With the recent fall in Covid cases across the country, what business trends are you witnessing in Goa?

With the ease of Covid restrictions in Goa, we have been seeing an upward trajectory in the number of tourists, staycationers and guests opting for drive-cations. We do hope that this trend continues and that guests are more comfortable travelling in the coming months.

Who are your target customers?

Our current target customers are domestic travellers from metro cities and cities around Goa like Kolhapur, Belagavi and Pune. We have got a lot of well-travelled guests who are aware of the Fairfield brand and would like to opt for a rejuvenating escape at a nominal cost.

Kindly brief us about your promotional strategies.

Our hotel has been adapting to the power of digital mediums and social media channels for communication at the moment. We currently have three offers that the guests could choose from, for their next stay with us. Our offers are curated keeping in mind the best options that a guest would like to opt for when they visit Goa.

What are the opportunities that you see in Goa as a market as compared to other famous destinations?

Goa as a market has an opportunity to get business from every category due to its offerings and availability of resources. Travellers prefer Goa as a destination for their family holiday, rejuvenation, celebration and to re-live Goan memories at any time of the year which actually is rare as compared to other destinations across the country.

asmita.mukherjee@saffronsynergies.in

 
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