HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > NewsTrack
NEWSTRACK

Hilton Global Trends Report Unpacks Surprising Ways the Pandemic Changed People, Profiles Expected 2022 Traveler Passions

Thursday, November 11, 2021, 13:39 Hrs  [IST]

Hilton released a global trends report unpacking how the pandemic changed people. “The 2022 Traveler: Emerging Trends and the Redefined Traveler, a Report from Hilton” dives into an important truth: in two years, people’s lives were dramatically altered and that radically changed people. As a company that has welcomed 3 billion guests in its more than 100-year history, Hilton showcases within the report how it is evolving alongside the changing traveler, tackling areas of expertise such as: Fitness: How app workouts and new fitness routines have changed people’s approach to where, when and how they exercise on-the-road. Spa: How the increased focus on wellness is evolving the spa, as well as the holistic, hotel experience. Food and beverage: How the home baking trend is translating into more demand for culinary adventures; the rising preference for low- to no-alcohol beverages. Sustainability: From sustainable food sourcing to waste reduction, how 18 months in lockdown is driving a renewed passion for a healthy planet. Design: How DIY improvements, plant-crazed hobbies and working from patios is changing people’s perspective of hotel design. Amenities: How the rise in pet ownership during the pandemic is leading to increased interest in pet travel and the development of hotel pet amenities, perks and more. Loyalty: How the rise of loyalty programs – across all sectors – is leading to better personalization and benefits to customers. “The world – and the hospitality industry – went through so much in the last two years. And as we’ve uncovered in this report, travelers’ needs and interests have shifted too,” said Chris Nassetta, president and chief executive officer, Hilton. “At Hilton, we’ve been incredibly focused on delivering the experiences our guests are looking for, through every up and down we’ve faced. As we look to the future, I am optimistic about what lies ahead – travel is certainly returning, and we’re excited to build on that momentum.” The Report highlights dozens of eye-opening travel and behavioral trends that are leading to innovations both inside and outside of the hotel. While each trend details specific insights and data driving change, four consistent themes emerged that summarize the new, pandemic-changed traveler: Amid Chaos, People Found Efficiencies – And Will Be Looking for the Same in Travel: People have embraced efficiencies in many aspects of life and will be looking for similar conveniences in their travels, like contactless check-in and check-out and digital keys. Overall Focus on Wellness Will Span Beyond the Gym: With a reimagined workplace and new routines and habits in place, travelers will be looking for more grounding and balance in their travel schedules. They Nurtured New and Existing Passions and Will Have More Refined Tastes and Preferences: New and refreshed hobbies are leading to a more informed, sophisticated, and, in some cases, in-shape 2022 traveler. People are anticipated to pack their passions, driving demand for new trends in fitness, culinary options and unique travel experiences. A New Sense of Caring Has Emerged – And Is Expected to Strengthen: The pandemic separated families and friends, which is leading to a prioritization of reunion and reconnection travel in 2022. Beyond their inner circles, travelers are expected to care more about sustainability and community efforts – and are looking to remain loyal to brands, companies and organizations that align with their values. “The pandemic’s impact on the travel industry has been well documented. However, it’s equally important to recognize the psychological impact the pandemic had, and will continue to have, on travelers for years to come,” said Dr. Kate Cummins, Psy.D, a clinical psychologist who recognizes travel as an important component of mental well-being. “The traveler may have changed, but the benefit of travel remains the same – increased emotional health and wellness, and after a tough two years, that’s something we all need.” “With travel restrictions gradually easing in some Asia Pacific markets, 2022 looks promising for the region. Despite the pandemic, we continued to expand our footprint at record pace and introduced new brands in Asia Pacific, and we are looking forward to welcoming the travellers of tomorrow and spreading the light and warmth of travel and hospitality,” said Alexandra Jaritz, senior vice president, Brand Management, Asia Pacific, Hilton. “Our guests are at the heart of everything we do at Hilton, and understanding how the traveller has evolved is central to us delivering the exceptional experiences they have been dreaming about the past two years.”

 
Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with del.icio.usdel.icio.us Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
 POST A COMMENT
* Name :    
* Email :    
* Message :  
   
RELATED NEWS
»  Trends in the future of cloud-based hospitality tech for 2022: Aditya Sanghi, Co-Founder, Hotelogix
»  NRAI writes to Landlords & Mall Owners seeking their support in wake of the disruption caused by the Omicron-led third wave of pandemic.
»  Pride Group of Hotels bags official food caterers order for 'Vibrant Gujarat Global Summit 2022'
»  People of Tomorrow! openes its doors in Dhan Mill
»  Noesis presents the 'Millennials report' on Travel and Hospitality
»  IHCL Receives Global Honours At The Worldwide Hospitality Awards 2021
»  Gandhi Jayanthi in India, Labor Day in US top charts as the most popular holidays among travellers: OYO’s Mid Season Global Holiday Trends 2021
»  Hilton Global Trends Report Unpacks Surprising Ways the Pandemic Changed People, Profiles Expected 2022 Traveler Passions
»  International Institute of Hotel Management launches the IIHM Global Centre for Tourism and Hospitality Research
»  Indians love long weekends, the British prefer short weekend breaks: OYO’s World Tourism Day Report 2021
»  Hotels see green shoots of recovery as the fear of the pandemic recedes
»  4th edition of Global Hospitality Education Expo 2021 to be held on September 25
»  Hilton launches Wedding Diaries
»  Wyndham Hotels & Resorts taps AWS to upgrade global cloud infrastructure
»  Hilton Jaipur Appoints Sandeep Sharma as Front Office Manager
»  76% of couples opted for non-saaya dates: WeddingWire Data-Report
»  Hilton Jaipur announces Chef Abhishek Kukreti as Executive Chef
»  Hilton India teams up with Wakao Foods to bring Innovations in Sustainable Food Concepts
»  DoubleTree By Hilton Gurugram Baani Square organised a Baking & Confectionery Workshop
»  Mumbai hotels witness highest occupancy in June: Report
 
CoverStory
Analysis
 
  The Indian Institute of Architects (IIA) Natcon 2020 virtual event concludes successfully
  Winners of The Park Elle Décor Student Contest felicitated at Indian Design ID 2020
 
weekly
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar




Events
 
 
people
interview
newappoint
expert
© Copyright 2016 Saffron Synergies Pvt Ltd
HOME   |   ABOUT US   |   CONTACT US   |   FEEDBACK   |   DISCLAIMER   |   SITE MAP   |   ARCHIVES