HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > NewsTrack

Agro Tech Foods Ltd. forays into mini meal kits range

Tuesday, December 14, 2021, 10:33 Hrs  [IST]
HBI Staff | Hyderabad

Agro Tech Foods Ltd expands its ready to cook segment under their Sundrop brand name. Sundrop introduces its first Mini Meal Kit with the launch of Sundrop 5 Min Yum Pasta with pasta sauce. This product is yet another endorsement to the brand leading the innovations bandwagon in the Ready-To-Cook category.

The product is a complete kit offering three different pastas with authentic sauce made with real veggies offering restaurant style Italian pasta at home.

Speaking about the new product, Asheesh Sharma, Vice President Marketing, Agro Tech Foods Ltd said, “At ATF, we are always on the lookout to innovate and discover new ways to fulfil consumer needs. We believe that there is a huge market for Mini Meal Kits positioned between Restaurants/Food Delivery on the one hand and complete In-Home Cooking on the other and hence, we are thrilled to announce the new Sundrop 5 Min Yum Pasta under our Ready-To-cook category. With increasing affluence, the Indian consumer will no longer be satisfied with a simple pasta or noodle offering with a masala pouch and will seek for better more nourishing options. Sundrop Mini Meal Kits of which Yum Pasta is only the first, seek to leverage this huge opportunity for consumer acquisition and boundless growth. We hope to optimize and add to this momentum with this new product introduction. In line with the brand’s ambition to up-trade consumers, we have launched this product which is cooked and packed with freshness lock technology.”


Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
* Name :    
* Email :    
* Message :  
»  Rester Hotels & Resorts forays in Mumbai
»  Magnolia Bakery India launches a special range of sublime summertime sweets
»  Pride Hotels Ltd. to expand its footprints to 100 hotels by 2030
»  McDonald’s India North & East partners Punjab Kings as official meal partner; to offer Punjab Kings Meal
»  Big Bang Food Tech acquires Puran Singh Ka Mashoor Vishal Dhaba
»  Leisure Hotels Group Forays Into Offering Stand-Alone Banquets & Lawns
»  Next-generation snack brand TAALI forays into Indian market
»  ITC Ltd.’s Fabelle curates handcrafted Easter Eggs
»  ITC Ltd.’s Fabelle curates handcrafted Easter Eggs
»  Grand Mercure Bengaluru at Gopalan collaborates with Zero Percent India to launch an exclusive range of knocktails
»  Salud introduces a new range of non-alcoholic bitters
»  Lemon Tree Hotels Ltd. signs a new property in Rishikesh, Uttarakhand
»  Food brand aggregator Big Bang Food Tech raises seed round led by Artha Venture Fund; acquires 34 Chowringhee Lane
»  Vadilal Enterprises unveils new Gourmet Natural ice-cream range
»  Sarovar Hotels Pvt. Ltd opens Tulip Inn in Koramangala
»  Keventer Agro to Launch Food Range in Partnership with Disney India
»  Tech-enabled Smart Food Court: Dining in the Digital Age
»  Smaaash Entertainment Pvt Ltd. Appoints Shirish Kotmire as CEO
»  Kitchens@ to Partner ITC Foods’ Online Foray
»  ITC Ltd.’s Fabelle sweetens weddings virtually; becomes India’s first luxury chocolate brand to make its debut on Metaverse
  The Indian Institute of Architects (IIA) Natcon 2020 virtual event concludes successfully
  Winners of The Park Elle Décor Student Contest felicitated at Indian Design ID 2020
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar

© Copyright 2016 Saffron Synergies Pvt Ltd