HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > NewsTrack
NEWSTRACK

IHCL Partners With UNESCO To Preserve The Intangible Cultural Heritage Of India

Friday, March 4, 2022, 17:44 Hrs  [IST]
HBI Staff | Hyderabad

 Indian Hotels Company (IHCL), India’s largest hospitality company, has announced that it will collaborate with UNESCO to help preserve and promote the intangible cultural heritage of India, as part of a major new initiative meant to transform the travel landscape in the post pandemic world.

 

Together, IHCL and UNESCO will offer experiential tours for travellers at various IHCL hotels, so that they can experience the living heritage of the country better. The first phase will include visits to local communities practicing art forms like Patachitra – a traditional scroll painting technique in West Bengal, Ganga Aarti – the prayer ceremony at Dasashwamedh Ghat at Varanasi in Uttar Pradesh, as well as Kalbelia performances, blue pottery making, Bagru hand block printing, and the Terracota art of Molela. Visitors will also be able to experience the unique tribal life of the Bishnoi village in Rajasthan, and Mysuru Dasara and Janpadaloka in Karnataka.

 

Speaking on the occasion, Gaurav Pokhariyal, Senior Vice President & Global Head – Human Resources, IHCL, said, “Long been heralded as the custodians of Indian heritage, IHCL for over a century, has been providing sustainable platforms that preserve and promote local art and culture. We are delighted to partner with UNESCO in this industry-first collaboration to work towards preserving India’s intangible cultural heritage. Leveraging our business strengths, value chains and partner networks, IHCL hotels will work towards a holistic plan to safeguard the living heritage of the country while empowering local communities.”

 

Eric Falt, Director, UNESCO, New Delhi, said, “Together with IHCL, we want to showcase to Indians and foreigners alike, the diversity of India’s living heritage. The objective is that when they visit an IHCL hotel, they are offered a chance to discover at least one cultural practice they have probably never witnessed before. Rather than bringing a dance troupe to their hotel, we will bring the visitors to the practitioners of that art form – in the midst of their community. They will see their pride, they will see their uniqueness, they will see the incredible diversity of intangible India.”

 

The 2003 UNESCO Convention for the Safeguarding of Intangible Cultural Heritage, adopted by 178 countries, emphasizes the importance of Intangible Cultural Heritage (ICH) for ensuring cultural diversity. ICH represents the “living” heritage of a country and is made up of practices, representations, expressions, knowledge, and skills, including instruments, objects, artefacts, and cultural spaces that communities, groups and, in some cases, individuals, recognize as part of their cultural heritage.

 
Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with del.icio.usdel.icio.us Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
 POST A COMMENT
* Name :    
* Email :    
* Message :  
   
RELATED NEWS
»  Club Mahindra launches five new resorts in India
»  IHCL Expands Its Presence In Bengaluru With Seventh Taj Hotel
»  Isthara Co-living partners with Atmasetu to provide health and wellness services to residents
»  Japan’s Ise Foods Launches High-quality Egg Sales in India
»  Moët Hennessy India in collaboration with The Soul Company & Dram Attic brings Hanky Panky
»  Leisure Hotels Group to open Heritage Luxury Resort in Mussoorie
»  Alain Ducasse, founder of École Ducasse visits India to inaugurate the first École Ducasse campus in the country
»  KFC India Sahyog Extends Support to local food businesses in Kolkata
»  Otis’ Made to Move Communities Global Challenge recognizes students representing Otis India for their innovative mobility solution
»  IHCL Announces The Opening Of Vivanta Katra At Vaishno Devi
»  Aubrei Elite brings highly acclaimed Butler Training Program to India
»  Sattvik Council of India to expand operations in Gujarat
»  Varanasi in East, Shirdi in West, Amritsar in North, Tirupati in South are India’s top spiritual-travel destinations: OYO's Treasure Trove of Cultural
»  IHCL Steps Into Jammu, Signs A Vivanta Hotel In The City
»  My Tirth India partnered with over 800 hotels and transporters in India
»  Accor India appoints Vineet Mishra as Cluster General Manager
»  Gloria Jean’s Coffee Re-enters India with its first outlet in Bangalore
»  Accor ramps up community support initiatives in India
»  Jacob's Creek introduces UNVINED, Pernod Ricard India forays into the non-alcoholic wine category
»  Pizza Pro, Ooni pizza oven distributors for India, opens its first flagship store in New Delhi
 
CoverStory
Analysis
 
  The Indian Institute of Architects (IIA) Natcon 2020 virtual event concludes successfully
  Winners of The Park Elle Décor Student Contest felicitated at Indian Design ID 2020
 
weekly
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar




Events
 
 
people
interview
newappoint
expert
© Copyright 2016 Saffron Synergies Pvt Ltd
HOME   |   ABOUT US   |   CONTACT US   |   FEEDBACK   |   DISCLAIMER   |   SITE MAP   |   ARCHIVES