HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > NewsTrack
NEWSTRACK

Ginglani Distillers raises INR6.6 Crores in its Pre-Series-A Round led by Supermorpheus, Eagle10 Ventures & Grand Anicut Angel Fund

Monday, March 7, 2022, 15:50 Hrs  [IST]
HBI Staff | Hyderabad

Ginglani Distillers, one of the leading whiskey startups in India has raised INR6.6 crores (~$0.9 million) in its Pre-Series-A round led by Supermorpheus, Eagle10 Ventures (via LV Angel Fund) & Grand Anicut Angel Fund.

The round saw participation from a diverse set of investors including startup founders Nitin Kaushal & Chakradhar Gade (Country Delight), Rohan Mirchandani & Epigamia Founding Team, Prashant Pansare (Business Head India & MEA, Airmeet), Mohit Srivastava (Ex-MD Airbnb India) & Sameer Guglani (Co-founder, Supermorpheus), among others.

With the funds infusion, Ginglani Distillers has launched their brands in the Delhi market, plans to strengthen their core team and ramp up their marketing initiatives both in-retail and on social media. The whiskey startup aims to kickstart the homegrown whiskey movement by making honest, authentic and accessible brands, moving away from the old & serious connotations of whiskey and make the category a lot more fun and exciting for the younger consumers of India.

Shivam Ginglani, the founder & young 30 year old 1st generation whiskey entrepreneur said, “When one thinks of whiskey, the usual names that come to mind are Scotch, Bourbon or even Japanese. Considering Indians are actually the largest consumers of whiskey in the world, it is surprising that there is no noteworthy Indian whiskey category in India or globally. The only existing Indian category is IMFL or Indian Made Foreign Liquor which is confusing and inaccurate to say the least. It is this gap and under-representation of Indian whiskies that led to the birth of Black Bow - India’s 1st Himalayan Whiskey.”

 

Delhi-based Ginglani Distillers’ flagship brand ‘Black Bow’ is crafted slowly amidst the mountains by expert blenders and the dedicated efforts of the local Himachali women and men in Solan, Himachal Pradesh. Made with 100% Pure Himalayan Water and 5 Year Old Malts, the whiskey truly encapsulates the flavours, spirit and the beauty of the Himalayas. In the ~$52.5 billion Indian whiskey industry (ICRIER, July-21), currently dominated by age-old players launched in the early 90’s, Black Bow’s vision is to establish ‘Himalayan Whiskey’ as a new category of Indian Whiskies based on origin & authenticity (with direct communication of ‘how the whiskey is made’ and ‘how it tastes’ on the primary packaging).

 

The startup also entered the high-frequency semi-premium segment (~7 out of 10 consumers of India fall in this segment) with their second brand ‘Woodsmen’, in efforts to premiumise a segment which hasn’t seen much innovation since the early 90’s. With malts aged in American and Ex-Bourbon casks, Woodsmen is an extra smooth whisky with impeccable packaging – true democratisation in every sense for the modern day, high frequency Indian consumer.

 

With the ecosystem primed for innovative homegrown brands to disrupt the narrative, Ginglani Distillers will drive innovation through new flavours and explore easy-to-drink formats in the near future staying focused on the needs and changing preferences of India’s youth.

Ginglani Distillers has already created a substantial impact in the state of Himachal Pradesh and the brands are available at over 200 retail stores within a month of launch in Delhi. They aim to close March 2022 with a $3 million ARR and plan to enter Chandigarh and Mumbai markets soon.

 

 
Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with del.icio.usdel.icio.us Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
 POST A COMMENT
* Name :    
* Email :    
* Message :  
   
RELATED NEWS
»  Largest Indian Owned IMFL Co, Allied Blenders and Distillers files DRHP for INR 2000 crore IPO
»  HAI raises concern over raids & imposition of fines on Hotels in J&K
»  QSR Chain 99 Pancakes Raises INR 6.5 cr To Fuel Expansion
»  Food brand aggregator Big Bang Food Tech raises seed round led by Artha Venture Fund; acquires 34 Chowringhee Lane
»  Ginglani Distillers raises INR6.6 Crores in its Pre-Series-A Round led by Supermorpheus, Eagle10 Ventures & Grand Anicut Angel Fund
»  NRAI writes to Landlords & Mall Owners seeking their support in wake of the disruption caused by the Omicron-led third wave of pandemic.
»  Grano69 Beverages Pvt Ltd raises USD 360,000 in its seed round of funding
»  Adonia Hospitality raises USD 1 million seed round from Pepperfry founders, aims to expand in packaged and frozen food from November 2021
»  VRO Hospitality raises USGD 3 million in CreedCap Asia-led Series A funding round
»  Novotel Hyderabad Convention Centre partners with Hyderabad Round Table for providing classroom infrastructure for the Zilla Parish
»  NRAI requests Delhi Government to allow round-the-clock home delivery of food
»  Beverage Start-up Jimmy’s Raises 6 Cr in Pre-Series Funding
»  A Finance Ministry-delegation led by Nirmala Sitharaman has reached the Parliament for Budget 2021-22
»  Jubilant Foodworks Limited to invest Rs. 92 crores in Barbeque-Nation Hospitality Limited for a 10.76% stake
»  Zomato raises USD195M in funding from 6 investors, valuation touches USD3.6B
»  KV Kamath-led committee picks 26 sectors including tourism, aviation & hotels for loan restructuring
»  FAITH writes to KV Kamath-led RBI Expert Committee for extending moratorium by 2years
»  Asian most confident of travelling in the new normal, led by India & Thailand: Survey
»  FAITH revises risk guidance of tourism value to INR 15 lakh crores
 
CoverStory
Analysis
 
  The Indian Institute of Architects (IIA) Natcon 2020 virtual event concludes successfully
  Winners of The Park Elle Décor Student Contest felicitated at Indian Design ID 2020
 
weekly
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar




Events
 
 
people
interview
newappoint
expert
© Copyright 2016 Saffron Synergies Pvt Ltd
HOME   |   ABOUT US   |   CONTACT US   |   FEEDBACK   |   DISCLAIMER   |   SITE MAP   |   ARCHIVES