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Curefoods acquires majority stake in Frozen Bottle to become India’s largest online dessert company

Saturday, March 12, 2022, 10:59 Hrs  [IST]
HBI Staff | Hyderabad

Curefoods, India’s fastest-growing cloud kitchen company housing brands like EatFit, YumLane, CakeZone, and Great Indian Khichdi, today announced a majority stake acquisition of the leading milkshake brand, Frozen Bottle. 

Started in 2017 by first-time entrepreneur Pranshul Yadav, Frozen Bottle shortly became a category creator in the cold milkshakes & dessert space and is now one of India’s trendiest milkshake brands. It is currently present in over 25 cities with over 110 outlets and offers a wide selection of signature thick shakes, milkshakes, and one-of-its-kind ice cream jars that are 100% vegetarian.

Under Curefoods, Frozen Bottle is set to expand its dessert portfolio, becoming the single stop-shop for all cold dessert products. More snack-based brands are expected to augment the Frozen Bottle portfolio to cater to a wider audience with varying needs, both via physical and online channels. Curefoods also aims to expand Frozen Bottle’s footprint taking it to a total of 50 cities with over 250 outlets.

This significant development makes Curefoods India’s largest dessert company in the cloud kitchen space. Curefoods’ dessert portfolio now houses brands like CakeZone, Frozen Bottle, Lubov Patisserie, Cupcake Noggins, and Iceberg. Offering a myriad of selections in frozen desserts, healthy Indian desserts, cakes, cupcakes, and much more, Curefoods is now significantly larger in the online dessert space compared to its closest competitor.

Commenting on the acquisition, Gokul Kandhi, Chief Business Officer at Curefoods, said: “Over the years, the category of frozen desserts and milkshakes has seen a major boost in India. Adding a highly popular milkshake brand, such as Frozen Bottle, to our dessert portfolio will now equip Curefoods with 5 dessert brands across all categories. Going forward, we will keep adding more brands to Frozen Bottle’s portfolio to appeal to the consumer base that wants to grab a quick snack along with their cold beverage. This partnership will also help us improve our supply chain as we consolidate our position as India’s largest online dessert company.” 

Pranshul Yadav, Founder and CEO at Frozen Bottle, said: “We are immensely excited to join the Curefoods house of brands and turn the page to a new chapter in Frozen Bottle’s journey. Over the years, we have successfully amassed a consumer base that has come to thoroughly enjoy what we serve. We now aim to ramp up our efforts in becoming the go-to cold dessert brand and also widen our breadth of offerings. We look forward to working with the Curefoods team and bolster their ambitious upward trajectory in the cloud kitchen space.”

Curefoods also recently announced its merger with Mumbai-based Maverix and the acquisition of south India franchise rights of US-based pizza chain Sbarro. Leveraging its multi-brand multi-kitchen model, Curefoods is on an ambitious path to significantly scale its footprint and serve a multitude of food options to meet the growing needs of a diverse consumer base.

 
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