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Khoya celebrates the chronicles of regional sweets, launches Khoya Legacy

Monday, April 18, 2022, 17:29 Hrs  [IST]
HBI Staff | Hyderabad

The legacy of Indian sweets is chronicled in ancient texts as far back as 500 BC. The mention of payasam or payesh suggests that Indians had a sweet tooth from the moment they knew sugars blended with milk created a dish that would go on to become a household treat, temple offering and celebratory food. The inspiration to preserve methods, techniques and recipes is a challenge that must be undertaken, for it is our culinary history that defines our palate, and with that thought Khoya launches its IP, Khoya Legacy today which will celebrate and bring you signature limited edition Indian regional sweets.
Khoya Legacy, as an endeavour, aspires to bring to the audiences wonderful and iconic regional sweets that don't get discovered by people outside of those areas. Most of the mithais that are served in Delhi-NCR are inspired by north region and states. It is imperative to expose different states of India to mithais from across the country. Sid Mathur, Founder, Khoya Mithai, says “We have always been intrigued in the history of Mithai. India has a rich & diverse variety of sweets, changing drastically from border to border whether in process, ingredients, or traditions. Many wonderful and iconic regional sweets don't get discovered to people outside of those areas, and we want to change that.” Under the new IP, Khoya will be launching a regional Indian sweet every few months. 
The very first edition of Khoya Legacy, launching on 19th April’22 , will celebrate the famous Mysore Pak from the state of Karnataka. Food history proves that many great food discoveries have happened by accident and the Mysore Pak is one of those absolutely fortunate mistakes. In 1935 Kakasura Madappa, the Head Chef to the Maharaja of Mysore, was trying to put together an unusual dessert using ghee, gram flour and sugar. In haste, he created a thick sweet syrup, but by the time Krishna Raja Wodeyar IV got to it, the dessert had turned into a soft solid form that simply melted in the mouth. Not too many bites later, it was deemed 'The Royal Sweet' and to date, the Mysore Pak is the pride of the royal city of Mysore. Enhanced with the subtle yet key flavour of cardamom, this Indian mithai deserves a place in the hall of fame for Indian sweets and Khoya is here to do just that. The beauty lies in the simplicity, just three basic ingredients at the core of the recipe. It is all about patience and technique which the brand is proud to have mastered and is  ready to bring Mysore Pak outside of Mysore with the stamp of Khoya.
The limited-edition sweet is available on the brand’s website, as well as at their store in DLF Chanakya, New Delhi. It is available for Pan India delivery and will be a box of 10 for INR 1100/-.

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