HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > NewsTrack

Mistakes one should avoid while setting up a beer brand in India

Tuesday, May 24, 2022, 15:40 Hrs  [IST]

By Avneet Singh, Founder, Medusa Beverages Pvt Ltd 

The Beer market is brewing and buzzing with several brands offering mass products, craft, and local beers for beer consumers. In India, the cult of beer drinking and making is gaining traction. New products and offerings are being introduced by beer start-ups and entrepreneurs to woo customers.  


Starting a beer brand in a crowded marketplace requires a lot more from you. It has been observed that often beer fans turn themselves into entrepreneurs, but they get tumbled down in the middle of their journey. As a result of its creator's unpreparedness, the spirit of unlocking the finest beer for the world is missed. 


Some common mistakes that are made while setting up a beer brand are:  


1)   Don't Know the Craft- 


Drinking Beer and Crafting a Beer are two different things. It is not a rush and hush business; overexcitement makes business people miss the true meaning of brewing beer. It takes patience and an understanding of chemistry to make beer. Local breweries are the best way to know what is getting picked up. Everyone loves beer with authenticity, unique flavour, and personality.  


2)    Are You Ready?- 

Running a successful entity is a dream for many. Every dream needs a strong foundation and homework to keep you prepared for unexpected challenges. Young entrepreneurs often miss out on many intricate details of starting a venture and the legalities behind it. It is a must to work on the licensing part of your brewery depending on the scale of your operations. Like in India, different states are following set clear guidelines for the setting up of a microbrewery, with complete excise policies.  


3)    Undertrained Manpower-  

As it is said that the quality of the beer isn’t the only measure of success for brewery visits. Your undertrained staff can not represent your perfect Brew story to the world. Your efficient staff represents your Brew story in some way or the other. Right from the R& D team to the brand team they should be expressive in narrating the mastery of beer making at your place. Your product has to stand out on the shelf with its story. Today a consumer wants to dive deep into the sensory world of Beer and gain a deep understanding of the brewing process to make their choices for the times to come.  


4)    The Mismatch Set up- 


If you want your brand to promise the best Beer experience to its consumers. Your manufacturing setup should be home to the best quality equipment. Budding business owners should not shy away from learning about the intricacies of the industry by expanding their gamut of knowledge, visits to trade shows, following thought leaders, and making choices. 


Running an entity and building a brand is a joyous task if you work and prepare yourself in the best way. The world is full of awesome places that serve amazing beer and at times a new brand on the block gives tough competition to old names because of its newness and uniqueness.  


The thought of establishing a brand is just the first step. As the name grows, the brands must learn more about their consumers, flavours, trends, competitors, and more.  

Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
* Name :    
* Email :    
* Message :  
»  Club Mahindra launches five new resorts in India
»  Japan’s Ise Foods Launches High-quality Egg Sales in India
»  Moët Hennessy India in collaboration with The Soul Company & Dram Attic brings Hanky Panky
»  Alain Ducasse, founder of École Ducasse visits India to inaugurate the first École Ducasse campus in the country
»  KFC India Sahyog Extends Support to local food businesses in Kolkata
»  Otis’ Made to Move Communities Global Challenge recognizes students representing Otis India for their innovative mobility solution
»  Aubrei Elite brings highly acclaimed Butler Training Program to India
»  Sattvik Council of India to expand operations in Gujarat
»  Lemon Tree Hotels signs a new hotel in Visakhapatnam, Andhra Pradesh, under the brand Keys Lite by Lemon Tree Hotels
»  My Tirth India partnered with over 800 hotels and transporters in India
»  Accor India appoints Vineet Mishra as Cluster General Manager
»  Gloria Jean’s Coffee Re-enters India with its first outlet in Bangalore
»  Taj Ranked As India’s Strongest Brand For The Second Time
»  Hard Rock Cafe Unveils Newest Burger Inspired By Brand Ambassador Lionel Messi
»  NRAI has announced one of its kind virtual Knowledge Series for the F&B Fraternity - NRAI Insider’s Guide to F&B powered by Petpooja. Through this ser
»  Azure Hospitality launches its delivery only brand; Oki Poki
»  Accor ramps up community support initiatives in India
»  Jacob's Creek introduces UNVINED, Pernod Ricard India forays into the non-alcoholic wine category
»  Pizza Pro, Ooni pizza oven distributors for India, opens its first flagship store in New Delhi
»  Golden Tulip celebrates as brand turns 60
  The Indian Institute of Architects (IIA) Natcon 2020 virtual event concludes successfully
  Winners of The Park Elle Décor Student Contest felicitated at Indian Design ID 2020
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar

© Copyright 2016 Saffron Synergies Pvt Ltd