HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > F&B Overview > Wines, Liquor
WINES, LIQUOR

Jimmy’s Cocktails diversifies its portfolio; Introduces Margarita and Bloody Mary as new variants

Monday, July 12, 2021, 18:06 Hrs  [IST]
HBI Staff | Hyderabad

Radiohead Brands, owner of Jimmy’s Cocktails’ finely crafted cocktail mixers has announced the launch of two new variants in its cocktail mixers portfolio. Keeping in mind the brand’s vision to allow consumers to recreate gourmet bar-style cocktails at home, the new variants - Margarita and Bloody Mary are crafted by an in-house team led by celebrated mixologist Yangdup Lama, who has worked to benchmark the products against popular global variants to perfect their flavours.

 

Commenting on the launch of the new variants, Ankur Bhatia, Founder & CEO, Jimmy’s Cocktails said, “For a long time now, choice of mixers with premium spirits have been limited largely to sugary aerated beverages or fruit juices. Jimmy’s Cocktails offers the consumer an upgrade to his home drinking experience to deliver a bar quality, consistent cocktail in the comfort of his home. Our previous launch of Whiskey Sour, Sex on the Beach, Cosmopolitan and Mango Chili Mojito were very well received by the market, clearly indicating that the consumers are ready to enhance their home drinking occasions and are thirsty for exciting new options. We aim to keep the product line fresh with a stream of new variant launches over the coming year.”

 

Yangdup Lama, Product Head, Jimmy’s Cocktails, added, “A brunch time favourite, we’ve made the Bloody Mary with 95% real thick tomato juice, a first in category across cocktail mixers. Our blend of a special spice mix, hot sauce and celery and tamarind flavours shining through, we are confident that our Bloody Mary mix would rival some of the best in the world. Similarly, our Margarita has a gentle and perfect balance of diverse flavours of lime, lemons, chilli, salt and agave which makes for a refreshing and authentic drink. Mixed drinks are all about great flavour balance leading to deliciousness in a glass, and that is what we have tried to achieve in both the premixes with a little twist of our own”  The products by Jimmy’s Cocktails will be seen hitting the shelves in a striking but simple avatar to draw focus on the brand name and let the product speak for itself. The pop-art on the brand’s maiden packaging will undergo a makeover and find expression in brand communication outside of the bottle. The newly launched beverage variants are currently available on www.jimmyscocktails.com. The new launches will also be available shortly on third party online platforms like BigBasket, Amazon and Milkbasket and will hit retail shelves by end of the month.”

 

 
Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with del.icio.usdel.icio.us Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
 POST A COMMENT
* Name :    
* Email :    
* Message :  
   
RELATED NEWS
»  Anantara Hotels, Resorts & Spas Announces New General Manager Appointments in Africa, Indian Ocean and the Middle East
»  Sayaji Hotels expands its presence in Madhya Pradesh with the signing of 6 new properties
»  Cheval Collection expands with New Property in Glasgow
»  CMC Launches A Brand New Line Of Veined Designs In KalingaStone Quartz
»  Renaissance Bengaluru Race Course Hotel Appoints Neeraj Balasubramanian as the New Executive Chef
»  VITSKamats Group to launch 'VITS Select', its new portfolio of mid-market hotels
»  VITSKamats Group to launch 'VITS Select', its new portfolio of mid-market hotels
»  Himanshu Sharma takes over as the Multi Property Director of Sales and Marketing for The Westin Gurgaon, New Delhi & The Westin Sohna Resort and Spa
»  Hyatt Regency, Chennai appoints Ruban Das as the new General Manager
»  Lemon Tree Hotels signs a new property in Malad, Mumbai
»  SAGA, Gurugram brings on board Chef Kush Koli as the New Head Chef
»  AnnaMaya, a Modern Food Hall at Andaz Delhi, launches a New Menu
»  Meluha The Fern Appoints Dinesh Dahiya as New Executive Assistant Manager
»  Shiro introduces new menu
»  Ishaan Singh joins Sheraton Grand Pune as the new Director of Food and Beverage.
»  Araiya Palampur appoints Akhil Taneja as the new General Manager
»  IHCL opens Taj City Centre New Town hotel in Kolkata
»  IHCL signs a new SeleQtions hotel in Udaipur, Rajasthan
»  Palampur's 'Rakkh Resort' adds several new features for patrons
»  Luxury travel platform Bear Luxe Japan inks new deal with Sabre
 
CoverStory
Analysis
 
  The Indian Institute of Architects (IIA) Natcon 2020 virtual event concludes successfully
  Winners of The Park Elle Décor Student Contest felicitated at Indian Design ID 2020
 
weekly
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar




Events
 
 
people
interview
newappoint
expert
© Copyright 2016 Saffron Synergies Pvt Ltd
HOME   |   ABOUT US   |   CONTACT US   |   FEEDBACK   |   DISCLAIMER   |   SITE MAP   |   ARCHIVES