HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > SPA & WELLNESS
SPA & WELLNESS

FitZup launches ‘Alpha Fit Games’ in association with wellness partner The Westin Mumbai Garden City

Thursday, February 6, 2020, 12:04 Hrs  [IST]
HBI Staff | Hyderabad

FitZup recently announced the launch of India’s first Fitness League christened as ‘Alpha Fit Games’ for the first time in  association with wellness partner - The Westin Mumbai Garden City, Mumbai. Sunny Arora along with Neeraj Mishra are elated to announce the launch of their new venture. This grand collaboration with FitZup witnessed an attendance of celebrities, influencers & fitness enthusiasts from the entertainment, hospitality, fitness & business fraternities.

Alpha Fit Games is a championship organized by FitZup - one of the biggest fitness leagues in India. Inspired by International Athletic Formats, the games brought the nation’s fittest celebrities & athletes together in a Fitness League which included 6 teams of pro athletes that battled for the championship. Designed with multiple obstacles and fitness challenges, the objective of the games was to inspire and educate the country’s millennia to pursue fitness as a lifestyle and make them aware that fitness is much more than body building. 

“Athletic/Fitness Leagues are not a new phenomenon; internationally a lot of Hollywood celebrities own such a format. We at FitZup, strive in impacting individual lives by inspiring them through the mode of a healthy and fit lifestyle. Alpha Fit Games is a platform where the Fitness Celebrities, Athletes & Influencers, along with the Indian audience will get inspired and inculcate a healthy lifestyle. Today, our government is determined towards Fitness through our Prime Minister’s pet project ‘Fit India Movement’ due to which the awareness around Fitness is growing in the country. A project like this would definitely impetus the noble initiative”, shares Sunny Arora, the Founder of FitZup.

As per reports, the Fitness Industry is fragmented with a majority of the market dominated by unorganized and independent players. The aim of the Alpha Fit Games is to work towards building a brighter future for India’s fitness industry by enabling consumers to lead healthier lives. The Alpha Fit Games is the first sports and social inclusion event in the city, with various athletes demonstrating their skills and expertise. The event offered a plethora of opportunities for all the contenders who assembled at The Westin Mumbai Garden City to mark the debut of the games.

Aligning with its brand ethos, The Westin Mumbai Garden City is the ultimate wellness destination in the city of Mumbai. The hotel offers its guests a soothing, contemporary environment best suited for work and play. Conceptualized around the Six Pillars of Wellness - Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well, The Westin Mumbai Garden City offer guests a holistic wellness experience within the city.

Speaking on the occasion, Sharad Datta, General Manager, The Westin Mumbai Garden City commented, “It is our utmost pleasure to collaborate with FitZup. The concept of the event fits perfectly with the Westin brand and what we stand for. The launch of ‘Alpha Fit Games’ was indeed a resounding success that brought many arms of Indian sports together. We hope the success of the event paves a way for the people of the country towards fitness and a healthier lifestyle.”

 
Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with del.icio.usdel.icio.us Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
 POST A COMMENT
* Name :    
* Email :    
* Message :  
   
RELATED NEWS
»  Taj Hotels launches immunity enhancing itineraries and menus on International Yoga Day
»  Chiva-Som and Zulal Wellness Resort to celebrate Global Wellness Day Virtual Celebrations on June 12
»  Hyatt Regency Mumbai closed until further notice
»  International Spirits and Wines Association of India appoints Nita Kapoor as CEO
»  AKU’S- The Brrgrr Co. launches Build Your Own Burger
»  Chef Jose Andres in Mumbai to visit the TajSATS kitchen with Manish Gupta, Chief Executive Officer, TajSATS
»  PallyCon, a Multi DRM and Forensic Watermarking Service launches app security service
»  McDonald’s launches 3-piece meals
»  Crowne Plaza Greater Noida Launches Virtual Fitness Week
»  Hyatt launches Loves Local, announces more than 160 small business collaboration
»  Select Welcomhotels collaborates with partner hospitals, offers quarantine facilities to asymptomatic & mildly symptomatic patients
»  Marriott International launches ‘Good Food = Good Mood’ campaign
»  Jim Beam welcome sessions launches in June 2021
»  Sarovar Hotels in partnership with Iamgurgoan and Emoha launches COVID Care center for Elderly people
»  The Orchid Mumbai hosts Chettinad Food Festival with a new concept Orchid@home
»  UNWTO, IE University, Sommet Education partner to accelerate Online Education
»  Sarovar Hotels launches Self- Quarantine packages
»  Corona second wave hits hotel bookings, New launches continue, sustainable initiatives step up
»  Roca launches 10th edition of its international design contest, jumpthegap
»  The Westin Goa Opens in the Indian Beach Capital
 
CoverStory
Analysis
 
  The Indian Institute of Architects (IIA) Natcon 2020 virtual event concludes successfully
  Winners of The Park Elle Décor Student Contest felicitated at Indian Design ID 2020
 
weekly
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar




Events
 
 
people
interview
newappoint
expert
© Copyright 2016 Saffron Synergies Pvt Ltd
HOME   |   ABOUT US   |   CONTACT US   |   FEEDBACK   |   DISCLAIMER   |   SITE MAP   |   ARCHIVES