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Rational announces investment for the Indian market

Friday, February 21, 2020, 16:39 Hrs  [IST]
HBI Staff | Hyderabad

RATIONAL, the world market and technology leader in the field of hot food preparation for professional kitchens plans to invest several million euros for the Indian market. The company has also announced that ii is aggressively plans to tap the growing hospitality and start-up sector and make its presence stronger in its current markets. The investment will be utilised over the next 5 years for expanding the team, acquiring clients, strengthening after-sales service, creating infrastructure etc. The company has also announced the opening of a new office in India. 

The 10,000 sq. feet new office located in Gurgaon and comprises of state-of-the-art experiential zones for its customers in the form of 2 test kitchens and a demo café, which are equipped with RATIONAL combi-steamers. One can visit the office and get the first-hand experience of the SelfCookingCenter. The experiential zones and the demo café will help the customers take the right decision for their smart kitchen requirements. 

Speaking on the occasion, Vikram Goel, Managing Director, RATIONAL International India Pvt. Ltd. said, “By antecedently building the largest support team and infrastructure for its customers in the country, RATIONAL with its global philosophy of the customer, the benefit is already recognized as one of the strongest brand and product in the commercial kitchen industry in India. Testimony to this is that brand RATIONAL has become top of mind brand in the combi-steamer category. Due to RATIONAL’s consistent market awareness efforts, the combi-steamer has now become an integral part of all existing and upcoming commercial kitchens. We are in the Indian market for 10 years and now with our new office and state-of-the-art demo kitchens, we are setting a new milestone in the market and strengthening our support for it”.

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