Jubilant FoodWorks Limited forays into the FMCG category with ‘ChefBoss’

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Jubilant FoodWorks Limited (JFL), one of the largest foodservice companies in India and master franchisee of Domino’s Pizza and Dunkin’ Donuts, has announced its entry into the INR 500 Crore ready-to-cook segment with the launch of a new brand, ‘ChefBoss’. The ‘ChefBoss’ range of sauces and pastes includes eight different products across two types of cuisines (Indian and Chinese) and will initially be exclusively available for consumers across e-commerce portals. The online sale of products will shortly start with Amazon (National), Flipkart Supermart (NCR, Mumbai and Bangalore) and Milkbasket (NCR). The brand plans to expand product availability by adding more e-commerce platforms as well as retailing through supermarkets and hypermarkets in the near future.

ChefBoss has been built on the insight that consumers are looking to explore and add more cuisines to their home cooking. The brand endeavour is to solve problems around cuisine exploration, by making this quick and easy for consumers. Thus all solutions under ChefBoss are easy to make in 2 or 3 steps & take just anywhere between 5-15 minutes. Furthermore, ChefBoss provides a complete solution with only vegetables, paneer or chicken to be added from the consumers end.

The launch targets modern Indian consumers who enjoy trying different cuisines at home.The product ranges from Indian cuisinesolutions such as Hyderabadi Biryani paste, Lucknowi Biryani paste, Makhani gravy and Bhuna gravy. Chinese cuisine solutions include Manchurian cooking sauce, Schezwan cooking sauce, Hot Garlic cooking sauceand Honey Chilli stir fry sauce &dip. The productrange comes in convenient sizes of 150gm to 200gm, and competitively priced between INR 75 to INR 100 per pack.

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