BWH Hotels is making a major push into India’s hospitality sector with plans to open 21 new properties in secondary markets over the next two years. This strategic expansion is aimed at bridging the supply-demand gap and enhancing guest experiences across the country.
The group, known for brands like Best Western Hotels & Resorts and SureStay Hotels, currently operates 32 properties in India, Bangladesh, and Sri Lanka. Partnering with Sorrel Hospitality Pvt. Ltd. since 2016, BWH Hotels has steadily grown from just seven hotels in India to its current portfolio.
BWH Hotels is targeting India’s rapidly developing secondary markets, driven by improved infrastructure and rising demand for event-based and business travel. The group has agreements for 54 properties and aims to increase its portfolio to 100 hotels within the next five to seven years.
Short-term plans include opening five more properties this year, adding to the ₹250 crore annual revenue generated by its existing Indian operations. Additionally, the Aiden brand will debut in Amritsar, further diversifying the group’s offerings.
With demand for accommodations outpacing new hotel developments in India, BWH Hotels sees an opportunity to expand its footprint while capitalizing on rising occupancy and pricing trends.
India’s branded hotel inventory is expected to grow by 100,000 rooms by 2029, offering significant opportunities for global chains like BWH Hotels to meet the needs of an evolving market.
Unlike its limited-service model in the U.S., BWH Hotels offers full-service amenities in India, catering to local preferences for dining, events, and banquets. This tailored approach aligns with India’s growing demand for wedding and corporate event venues.
As BWH Hotels works toward its global target of 5,150 properties, its strategic focus on India underscores the country’s importance as a key growth market.
