Mumbai based Chrome Hospitality, India’s leading casual dining restaurant chain embarks on increasing its footprint across India with a financial cap of Rs. 50 Cr in the next financial year 2023-24. With a YoY growth rate of 3X (Since FY-21), Chrome Hospitality is a brand to watch out for.
The brand is also looking at announcing five new brands and will also add eight new outlets of its marquee brands across India. Targeting a mix of metro and non-metro cities, Chrome Hospitality aims to bridge the ‘experiential scaling’ gap in the hospitality sector and will launch its more outlets in Mumbai, and will expand its footprints in Goa, Jaipur, Delhi and Hyderabad in the upcoming financial year.
Ever since its inception in 2019, Chrome Hospitality has established a strong foothold in Mumbai’s all day fine-dining space. The brand scaled exponentially in 2022 and went on to develop 1,00,000 sq ft of hospitality space in India and launched five new restaurants in Mumbai under the Chrome Hospitality umbrella. Being a frontrunner in the space, the group boasts of managing some of the most unique F&B outlets in the city including Demy, Donna Deli, Shy, EVE, Blah & Kyma.
Talking about the years that it has been, Pawan Shahri, C0-founder, Chrome Hospitality said, “When we launched Chrome Hospitality, we knew we wanted to deliver dining experiences like never before and 2022 took us one step closer to our vision. We not only launched five new restaurants but also pioneered initiatives that were industry firsts. We are just getting started and are excited about all that is in store for 2023. We are aiming to expand our footprints across metros and non-metros alike, and increase our total restaurant count from five to eight in the next five years. We are confident in the consumer potential of India and are betting big on both the metro and non metro cities. We are also venturing into the boutique hotel space with our first property in Goa launching in early 2023, and will look at scaling this segment as well.”
By betting big on the creator economy, Chrome Asia Hospitality became the first hospitality brand to partner with ‘influencers’ and help them set up their own F&B establishments. After launching some of the most sought-after dining destinations in Mumbai, Chrome has reported a profitable journey so far, showing valuable growth to 3X. Growing strength to strength, Chrome Hospitality also plans to focus and lay emphasis on establishing new benchmarks in the hospitality space. In the next five years, the brand is committed to also establishing new standards for fair practices; the group will look at supporting local farmers by purchasing and promoting homegrown produce. The team is also working on launching a fair-trade purchase model, which will be a win-win for vendors, customers, and small entrepreneurs by developing Grade-A backend systems and skills-based payments.