In response to the rising demand for luxury experiences in India’s Tier 2 cities, Moët Hennessy India has announced its strategic expansion into Uttar Pradesh. Renowned for its whisky-forward culture and evolving preferences, the state now welcomes Moët Hennessy’s iconic portfolio, including Glenmorangie, Belvedere, Chandon, Moët & Chandon, and Hennessy, across premium retail outlets, hotels, and lounges in cities such as Lucknow, Noida, Agra, and Ghaziabad.
Building on its success in metros like Mumbai and Delhi, this expansion aims to cater to a growing base of consumers seeking heritage, craftsmanship, and elevated social experiences. Ipsita Das, Managing Director of Moët Hennessy India, stated, “Uttar Pradesh is at the crossroads of tradition and aspiration. We’re seeing a clear shift toward premium spirits, and Glenmorangie’s luxury single malts, including the newly launched Glenmorangie Infinita 18 Years Old, perfectly align with this demand.”
