Social media platform, Instagram, owned by Facebook, recently announced its partnership with online food delivery platforms Swiggy and Zomato. This new collaboration is aimed at supporting small businesses in India. Amidst the coronavirus crisis, food and beverage business in Mumbai and other cities has been affected due to the lockdown.
Authorities at the platform announced the rollout of the food order sticker in India that will help businesses from the food industry stay in touch with their customers and allow customers to support them back. As per the guidelines, businesses can now share Instagram’s new food order sticker on their Stories, and people can tap to place their order through the Swiggy and Zomato website.
Talking about the same, Nitin Chopra, Industry Head of E-commerce and Retail, Facebook India, said in a statement, said, “We’re rolling out the food order sticker which will aid order discovery and spur engagement, and we’re glad to have partnered with Swiggy and Zomato for the same. We’ll continue to work on features that make it easier to support the small businesses you care about.”
In order to use this sticker, one should have the latest version of Instagram and also use a business or creator accounts. They can then add Zomato or Swiggy as one of the partners for food orders to their Instagram profile. The restaurants can then share these links to their followers by using the ‘Food Order’ sticker in ‘Stories’, or share on their Instagram Profile with the “Order Food” button.
Sharing more, Sandeep Anand, CMO – Growth Marketing, Zomato, said, “Instagram’s food order sticker will not just help restaurants introduce themselves to more customers, improve their engagement but also add a new growth avenue for their business.”