Asmita Mukherjee | Hyderabad 
Asmita Mukherjee | Hyderabad
With its prime location in Gachibowli, Sheraton Hyderabad Hotel has emerged as a key player in the city’s vibrant hospitality market. Subhankar Bose, General Manager and recipient of the prestigious Top 20 GM People’s Choice Awards 2024, shares insights into managing a tier-I city like Hyderabad, balancing operational excellence with market demands, and his vision for the property.
“Hyderabad’s rapid growth, driven by its thriving IT, pharmaceutical, and startup sectors, presents unique opportunities and challenges,” says Bose. “Our strategy focuses on curating bespoke experiences and adapting to the dynamic market while fostering a sense of community within the hotel.”
Hyderabad’s hospitality market has witnessed steady growth in Average Room Rate (ARR) and Average Daily Rate (ADR). “At Sheraton Hyderabad, we are well-positioned in the upscale segment, leveraging the city’s demand for corporate stays and MICE (Meetings, Incentives, Conferences, and Exhibitions) business,” Bose explains. He attributes this to the city’s strong IT ecosystem, international connectivity, and burgeoning leisure travel interest.
Bose highlights, “Factors influencing room rates include MICE demand, seasonal variations, and competition. Our approach balances competitive pricing with value-added services, ensuring we remain a top choice for corporate and leisure travelers.”
Sheraton Hyderabad has consistently outperformed market averages in occupancy rates. “In the past year, our focus on guest satisfaction and strategic partnerships has resulted in strong performance,” notes Bose. “We anticipate further growth, driven by the resurgence of business travel and an uptick in MICE events.”
On revenue management, Bose explains the importance of advanced analytics: “We use historical data to optimize pricing strategies, ensuring the right balance between ADR and occupancy. During peak seasons, we offer value-driven packages, while dynamic pricing and targeted campaigns help us navigate low-demand periods.”
Sheraton Hyderabad is making waves in the F&B space with its innovative dining concepts. “Our Pan-Asian restaurant, Zega, is unveiling a new menu that reimagines classic dishes with global flavors,” Bose shares. “Feast, our all-day dining venue, is introducing themed Sunday brunches, while Link Café is focusing on artisanal cocktails and bespoke coffee blends.”
The hotel also plans exclusive food pop-ups in collaboration with award-winning culinary destinations. “These initiatives aim to create memorable experiences, positioning Sheraton Hyderabad as a leader in the city’s dining scene,” says Bose.
Bose’s leadership is grounded in inclusivity and adaptability. “Building a strong team culture is paramount. I prioritize open communication and celebrate associate achievements,” he explains. “In a dynamic market like Hyderabad, leveraging data-driven insights and encouraging innovation helps us stay ahead of guest expectations.”
Looking ahead, Bose envisions Sheraton Hyderabad as the go-to destination for discerning travelers. “We aim to consolidate our leadership in the corporate and premium segments while championing sustainability and elevating our service standards,” he shares.
