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WWW.HOSPITALITYBIZINDIA.COMAsmita Mukherjee | Hyderabad%u201cHyderabad%u2019s rapid growth, driven by its thriving IT, pharmaceutical, and startup sectors, presents unique opportunities and challenges,%u201d says Bose. %u201cOur strategy focuses on curating bespoke experiences and adapting to the dynamic market while fostering a sense of community within the hotel.%u201dHyderabad%u2019s hospitality market has witnessed steady growth in Average Room Rate (ARR) and Average Daily Rate (ADR). %u201cAt Sheraton Hyderabad, we are well-positioned in the upscale segment, leveraging the city%u2019s demand for corporate stays and MICE (Meetings, Incentives, Conferences, and Exhibitions) business,%u201d Bose explains. He attributes this to the city%u2019s strong IT ecosystem, international connectivity, and burgeoning leisure travel interest.Bose highlights, %u201cFactors influencing room rates include MICE demand, seasonal variations, and competition. Our approach balances competitive pricing with value-added services, ensuring we remain a top choice for corporate and leisure travelers.%u201dSheraton Hyderabad has consistently outperformed market averages in occupancy rates. %u201cIn the past year, our focus on guest satisfaction and strategic partnerships has resulted in strong performance,%u201d notes Bose. %u201cWe anticipate further growth, driven by the resurgence of business travel and an uptick in MICE events.%u201dOn revenue management, Bose explains the importance of advanced analytics: %u201cWe use historical data to optimize pricing strategies, ensuring the right balance between ADR and occupancy. During peak seasons, we offer value-driven packages, while dynamic pricing and targeted campaigns help us navigate low-demand periods.%u201dSheraton Hyderabad is making waves in the F&B space with its innovative dining concepts. %u201cOur Pan-Asian restaurant, Zega, is unveiling a new menu that reimagines classic dishes with global flavors,%u201d Bose shares. %u201cFeast, our all-day dining venue, is introducing themed Sunday brunches, while Link Caf%u00e9 is focusing on artisanal cocktails and bespoke coffee blends.%u201dThe hotel also plans exclusive food pop-ups in collaboration with award-winning culinary destinations. %u201cThese initiatives aim to create memorable experiences, positioning Sheraton Hyderabad as a leader in the city%u2019s dining scene,%u201d says Bose.Bose%u2019s leadership is grounded in inclusivity and adaptability. %u201cBuilding a strong team culture is paramount. I prioritize open communication and celebrate associate achievements,%u201d he explains. %u201cIn a dynamic market like Hyderabad, leveraging data-driven insights and encouraging innovation helps us stay ahead of guest expectations.%u201dLooking ahead, Bose envisions Sheraton Hyderabad as the go-to destination for discerning travelers. %u201cWe aim to consolidate our leadership in the corporate and premium segments while championing sustainability and elevating our service standards,%u201d he shares. nasmita.mukherjee@saffronsynergies.inHOSPITALITY BIZ n JANUARY, 2025%u2018Our strategy focuses on curating bespoke experiences%u2019With its prime location in Gachibowli, Sheraton Hyderabad Hotel has emerged as a key player in the city%u2019s vibrant hospitality market. Subhankar Bose, General Managerand recipient of the prestigious Top 20 GM People%u2019s Choice Awards 2024, shares insights into managing a tier-I city like Hyderabad, balancing operational excellence with market demands, and his vision for the property.20 GM SPEAK