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EVENT PREVIEW
HOSPITALITY BIZ OCTOBER, 2024 3
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ProWine Mumbai

A platform for Industry Excellence

HBI Staff | Mumbai country pavilions and 25 countries representing
this time besides the 12 masterclasses. The Panel Discussions
roWine Mumbai, now in its 4th edition, ProWine Mumbai 2024 will also showcase
is all set to once again bring together Masterclasses invigorating panel discussions on 8th Nov
PIndia’s wine and spirits industry to taste ProWine Mumbai will also host 12 sessions over onastute topics that are pertinent to the industry.
the future. 2 days of complimentary Masterclasses, bringing The panellists include producers of craft
ProWine Mumbai, India’s largest business together the best of knowledge and a range of spirits, global brand ambassadors and heads of
event has been the hub for the wine, spirits and wine and spirit tastings. We can expect stellar multinational brands.
hospitality industry over the past few years. This tastings from Japan, Australia, Ireland, Spain and 1) For Sommeliers, By Sommeliers:
global platform opens doors for International UK, to name drop a few. The complete schedule TakingIndia’s Wine Journey to New Heights |
and Indian wine and spirit brands looking will be out on the event website shortly. Entry is 1200-1300 Hrs.
to showcase brands and products, not only free and on a first come first serve basis. 2) Creating a World Class Bar Program -
through exhibit displays but also through the Showcasing India’s Talent & Culture | 1430-1530
masterclasses, live tastings and aligned show The ProWine & ProSpirits Challenge Hrs.
features that take place alongside the show. The ProWine & ProSpirits Challenge 3) The Realities & Opportunities of
Organised by Messe Düsseldorf India and openeddoors to Indian and international ImportingWine & Spirits in India | 1630-1730
All Things Nice, the show is scheduled for the wine and spirits brands available in India to Hrs.
8th& 9th of November at the world-class Jio ascertain the quality of their products vis-
World Convention Centre in Mumbai (Pavilion à-vis the preferences of the local palate. The The ProWine Mumbai Night
3, Show Time: 11am-7pm). Mumbai is home Judging took place through a systematic blind The ProWine Mumbai Night is a major
to some of the most prominent importers and tasting bynot only industry professionals, but networking event bringing together luminaries
producers of wines and spirits and also boasts of also by significant wines & spirits consumers, of the wine and spirits industry, leaders of
a progressive hospitality industry and advanced connoisseurs and enthusiasts, giving them hospitality, eminent media persons, and key
consumer base. a platform to express their opinion on their exhibitors from across the world under one
The audience at ProWine Mumbai includes favorite wines & spirits. The aim of this challenge roof, making this the most prominent wine and
importers, distributors, retailers, food & was to judge the wines & spiritsbased on their spirit event of the year. At the ProWine Mumbai
beverage managers from renowned hotels, quality alone, revealing an independent list of Night, winners of the ProWine & ProSpirits
mixologists, bar & restaurant owners, members the finest wines & spirits available in India, as Challenge will be showcased at an exclusive
of wine and spirits clubs across the country and chosen by the very people who drink them. ‘Winning Wines & Spirits Bar’ – an opportunity
consumers. The trade buyers are responsible for See Jury on https://www.prowine.in/prowine- for all present to taste and learn where the Indian
buying large investment inventory and also for spirits-challenge market preferences lie. A succinct ceremony
determining which brands are carried in bars, The winners will be unveiled at ProWine “ProWine Mumbai: Honouring Excellance” will
restaurants and retail shops. The consumers Mumbai and visitors can get a chance to taste at also felicitate noteworthy contributors to the
are the actual end users of the brands and are the exhibition booths the winning wines. wine and spirits industry as selected by ProWine
integral for brands at the show. Mumbai’s Advisory Board that will include
The ProWine Bartenders’ Competition wine and spirit professionals, global brand
Exhibition & Tastings ProWine Mumbai presents an exceptional ambassadorsand heads of retail and trade.
ProWine Mumbai brings together the country’s platform for talented bartenders in the country For the wine and spirits industry,
community of AlcoBev brands, importers, to showcase their skills at the ‘ProWine ProWine Mumbai 2024 now transcends an
distributors, wholesalers and retailers, along with Bartenders’ Competition’. extraordinarytrade fair - a platform for not
international brands looking to enter the Indian In partnership with Fay Barretto, Mr. just wine but also spirit brands to grasp global
market and connects them with noteworthy Bartender & The Crew, Round 1 has taken market trends and explore new business
large-scale buyers including hotels, restaurants, place and select finalists will compete for the avenues. With appreciation from the industry
bar owners and wine & spirit enthusiasts. prestigious title ‘ProWine Bartender of the Year’, stakeholders and partners paired with the
This year the show includes ‘ProSpirits’, and winan all-expense paid Guest Shift at an sector’s growth forecast promises that ProWine
a highlight that delves into the flourishing international bar besides recognition in the trade Mumbai will once again be well-received and
dynamics and innovative strength of the spirits and media, besides a prize and recognition in well-attended.
industry. Attendees can explore the latest trade and media. Visitor registrations are now open, please
products and trends and be inspired by tastings Judges for the ProWine Bartenders see terms for visiting ProWine and other
presented by industry experts. Competition include Meenakshi Singh – Sidecar, information on www.prowine.in
Visitors can expect to taste over a Pankil Shah – Woodside Inn, Pawan Shahri – Full Event Schedule on https://www.
thousandbrands across 190 exhibitors, 8+ Chrome Asia Hospitality. prowine.in/Event-Schedule-2024 n

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