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News BulletiN
Hospitality Biz august, 2024 3
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Uttar Pradesh’s New Star Classification Policy for Hotels Set

to Boost Prayagraj Tourism Ahead of Mahakumbh-2025

HBI Staff | Pune receive various incentives, including subsidies
and tax benefits.
he Yogi Adityanath government’s new The Uttar Pradesh State Tourism
Tstar classification policy for hotels and Development Corporation (UPSTDC) is the
resorts, introduced in December 2023 to nodal agency for this initiative. Over 100
promote tourism in Uttar Pradesh, will now be hoteliers from Prayagraj and surrounding
implemented in Sangam city. District officials areas attended the meeting, organized by the
have begun efforts in collaboration with the Prayagraj Hotel and Restaurant Association.
tourism department. Harjinder Singh, President of the Prayagraj
A recent meeting at a city hotel, organized incentives comparable to industry standards. Hotel and Restaurant Association, noted
by the tourism department and the Prayagraj The system will categorize hotels into five that the local hotel industry has seen rapid
Development Authority (PDA), saw officials groups: Platinum, Diamond, Gold, Silver, development since the Yogi government took
discussing the implementation of this new and Bronze, aligning with the traditional star office, particularly after Kumbh-2019. The
system with local hoteliers in preparation for ratings of 5-star to 1-star. This classification will tourism development of the Ayodhya, Kashi,
Mahakumbh-2025. The new classification help tourists choose accommodations more and Prayagraj Golden Triangle has increased
aims to increase the availability of hotel rooms, easily and encourage higher service standards. tourist numbers in Prayagraj, spurring further
improve facilities, and offer subsidies and Hotels recognized under this system will growth in the hotel industry. n

HRAWI Concludes Its Third Empowering

Hospitality Conclave & Awards

HBI Staff | Hyderabad who sell knives don’t get held accountable for experiences is our core offering; we are more
crimes committed with those items, but licensed than just venues to stay.” He also emphasized
he hotel and restaurant industry raised restaurateurs have recently been prosecuted for the need for the hospitality industry to focus on
Tconcerns over being held accountable for crimes committed by customers. The industry sustainability and community ties and implored
drunk driving accidents caused by patrons at seeks guidance on what regulations it should the industry to dovetail its trade with the tangible
the recently concluded Empowering Hospitality follow to avoid prosecution for incidents that heritage and intangible cultural heritage which
Conclave & Awardshosted by the Hotel and occur outside its premises,” stated Pradeep Shetty, are India’s core strengths. The highlight of the
Restaurant Association (Western India) – President, HRAWI. conclave was the sessions by subject matter
HRAWI at Hotel Center Point in Nagpur on July Special Guest Dr. Ravinder Singal experts with topics that had practical applications
26, 2024. Besides discussing topical issues, the (IPS), Commissioner of Police, Nagpur and directly impacted the day-to-day operations
conclave featured presentations by subject matter City,acknowledged the hospitality industry’s of hotels and restaurants.
experts on the new Maharashtra Tourism Policy concerns but emphasized the broader perspective The conclave featured Rajesh Chopra, Head
2024, Cybersecurity essentials, Technology for law enforcers must maintain while enforcing – Hospitality Business Vertical, Ingram Micro
enhancing guest experiences, and skill training law and order. “No one needs to fear if they have India, who presented on how technology can
sessions on subjects such as fire safety and pest not broken the law. I am open to discussion be an enabler for enhancing guest experiences
management. with HRAWI, and maybe together we can find a and driving profitability. He also covered
Delving into the growing trend of solution that can be replicated across the State,” Cybersecurity Essentials for the hospitality
restaurateurs being held responsible for accidents he said. He also appreciated the high quality industry, a crucial area in an increasingly
caused by intoxicated patrons, the industry sought of service provided by the Indian hospitality digital world. Ingram Micro hospitality vertical
guidelines from industry stalwarts, policymakers, industry. acts as technology aggregator and has created
and law enforcers participating in the conclave. The Chief Guest of the conclave, Dr. Sagnik technology solutions for the hospitality industry.
“The hotel and restaurant industry remains Chowdhury, DDG & Regional Director (Western These solutions come bundled with friendly
committed to responsible alcohol service and & Central), Ministry of Tourism, Govt of India, financing options and option to recycle e-waste
adherence to guidelines. Wherever we are wrong, expressed his happiness at the conscious effort as per pollution control norms. CA Julfesh
we are happy to be corrected. However, lately, to create a platform for exchanging insights on Shah, Former Vice Chairman of WIRC of ICAI,
the restaurant industry has been feeling the full various ongoing sectoral issues. He congratulated discussed the New Maharashtra Tourism Policy
might of enforcement despite operating within HRAWI for organizing such seminars and noted, 2024, emphasizing its impact on the sector. “The
the framework of the law. A guest consumes “Guests from all parts of the world visit India, new policy offers a 20% cash subsidy (up to ₹20
alcohol in a restaurant, causes an accident outside, and the hospitality sector is essentially a melting crores) for tourism projects like hotels and resorts,
and the restaurant gets blamed. Shopkeepers pot of cultural exchanges. Enhancing guest significantly boosting investment,” Shah said. n

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