Page 7 - HBiz_August_2024

spotlight
Hospitality Biz august, 2024 7
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Little Italy celebrates

35th anniversary

with new menu and

expansion plans

Asmita Mukherjee | Hyderabad Italian cuisine brand in India.
Little Italy’s pizzas are the star
ittle Italy, in Hyderabad’s Kokapet of the show. Cooked in a traditional
neighbourhood, is a haven for wood-fired oven, the pizzas boast a thin,
Lvegetarian Italian food lovers. Located crispy crust and are topped with the freshest
conveniently on the main road in Kokapet, ingredients. The Margherita Pizza is a classic,
Little Italy is easily accessible and offers ample featuring a simple yet delicious combination of
parking space, a rarity in the busy city. fresh tomatoes, mozzarella cheese, and basil.
The interiors are a harmonious blend The new menu features Pinsas, a new pizza
of rustic Italian decor and modern design style from Rome. For those seeking something
elements. Soft lighting enhances the warm with a bit more zest, the Piccante Pinsa is a
atmosphere, making it perfect for both a delightful choice. Topped with spicy jalapeños,
romantic dinner and a casual family outing. olives, and a generous layer of mozzarella, this
The restaurant boasts an extensive menu pizza packs a flavorful punch.
that caters to a variety of palates, all within the To complement the delicious food, Little
realm of vegetarian cuisine. From wood-fired Italy offers a range of refreshing mocktails.
pizzas to creamy pastas and decadent desserts, The Ibisco Sangria and the Sangria alla Rosa
the menu is a testament to the rich flavors and featuring a subtle flavour of litchi juice, provide Amrut Mehta, Director, Little Italy
diverse culinary traditions of Italy. The brand unique twists on the classic sangria, offering a
recently celebrated its 35th anniversary, with refreshing end to an Italian sojourn. indulging in their exquisite desserts. The
the launch of its celebration menu. Mehta outlines the ambitious revenue Saffron Milk Cake is a vibrantly colored Indian
The dining experience begins with a targets for this fiscal year, aiming to capitalise dessert that brings a delightful fusion to the
selection of appetizers that are perfect for on anniversary celebrations and new product Italian menu. The Chocolate Bomb, however,
sharing. The Wild Truffle Mushroom Soup is launches. “We are targeting CAGR at 15% YOY is the showstopper. This decadent dessert, with
a standout starter, a rich concoction swirled and opening 6 additional outlets by the end of its rich chocolate exterior and molten center, is
with creamy foam and infused with the earthy the year. Our aim is to explore new locations guaranteed to satisfy any chocoholic.
flavors of porcini mushrooms. Each spoonful in Hyderabad, Jaipur, Bhopal, Kolkata, Mehta also shares plans for strengthening
is a luxurious treat, setting the stage for the Chandigarh, and Odisha. Internationally, Little Italy’s presence in Northern and
courses to follow. we are considering locations in London, the Southern India by increasing outlet density,
Another popular choice is the Cheese UAE, and Kenya. We are also leveraging our implementing region-specific marketing
Nachos. This dish features crispy tortilla new delivery app to make our offerings more strategies, and partnering with local influencers
chips generously topped with melted cheese, accessible, and increasing sales of Acasa and events to engage with the community.
jalapeños, and a zesty salsa. The combination of products which is a gourmet grocery brand by The Green Card Club loyalty program
flavors is a great way to kick off the meal. Little Italy in both retail and HoReCa markets,” plays a crucial role in customer retention. “We
Amrut Mehta, Director, Little Italy he added. have a great number of loyal guests who have
attributes the brand’s growth and success No meal at Little Italy is complete without frequented Little Italy for three decades now,
over the past three decades to an unwavering and our loyalty program active user base is
commitment to quality, innovation, and more than 10 lakhs people. The Green Card
customer satisfaction. “Our ability to adapt Club loyalty program plays a crucial role in
to changing market trends, such as the customer retention by rewarding our loyal
introduction of cloud kitchens and DIY kits, customers with exclusive benefits, discounts
has kept us relevant and competitive,” he and special offers. This program fosters a
explains. The strong brand loyalty cultivated sense of community and belonging among
through strategic expansions and consistent our customers, encouraging repeat visits and
delivery of authentic Italian flavors has enhancing customer loyalty,” Mehta notes. n
solidified Little Italy’s position as a leading asmita.mukherjee@saffronsynergies.in

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