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Editor-in-Chief & CEO : Sheldon Santwansheldon@saffronsynergies.inPUNEEditor & Business Head : Sumit Jhasumit.jha@saffronsynergies.in, +91 9764062266MUMBAIExecutive Editor : Prasenjit Chakrabortyprasenjit.chakraborty@saffronsynergies.in, +91 9819263364Editorial TeamMUMBAINews Editor : Disha Shah Ghoshdisha.shah@saffronsynergies.in, +91 9619453170Sr. Correspondent : Tejaswini Paranjapetejaswini.paranjape@saffronsynergies.in, +91 99200 80545NEW DELHISr. Correspondent%u2013North India : Shayan Mallickshayan.mallick@gmail.com, +91 9818710659HYDERABADChief Correspondent%u2013South India : Asmita Mukherjee asmita.mukherjee@saffronsynergies.in, +91 98342 55360BENGALURUSocial Media Consultant : Vinora Crastavinora.crasta@saffronsynergies.in, +91 97438 03969Social Media Team (Mumbai) : Nishtha Ganeshnishthagan@gmail.com, +91 93240 36308DESIGN & LAYOUT (MUMBAI)Madhukar Ingawalemadhukar.ingawle@gmail.com, +91 9967433821CONTRIBUTORSDELHIAnurag Yadav, Nivesh BhagtaniMUMBAIMarcellus Baptista, Bhisham Mansukhani,Dominic CostaBirDATABASE & SUBSCRIPTIONSenior Coordinator (Mumbai) : Gauri Sawantgauri.sawant@saffronsynergies.in, +91 83690 80796Coordinator (Mangaluru) : Priya Karkerapriya.saffron@gmail.com, +91 9702944562Tech SupportDesign & Development (Mumbai) : Gilson PrabhudasMarketing TeamNAGPURHead - Sales & Marketing : Ajay Wadode ajay.wadode@saffronsynergies.in, +91 8087127814MUMBAISr. Manager %u2013 Sales & Marketing : Pooja Nalawade pooja.nalawade@saffronsynergies.in, +91 97690 52241Manager %u2013 Sales & Marketing : Jagdish Patil jagdish.patil@saffronsynergies.in, +91 74000 63663*Responsible for selection of news under the PRB Act902, 9th Floor, Cozy Apartments, Yari Road, Versova, Andheri (W), Mumbai-400061, Maharashtra, India.Printed and Published by Sheldon Eric Santwan On Behalf Of Saffron Synergies Pvt. Ltd, Printed At Indigo Press (India) Private Limited, 1c/716, 21 Bharat Crown Compound, A.G. Pawar Marg, Dadoji Konddeo X Road, Ghodapdev, Byculla (East), Mumbai 400 027 And Published From Saffron Synergies Pvt. Ltd. 902, Cozy Apartments Chs Ltd. Yari Road, Versova, Andheri (West), Mumbai 400 061. Editor : Sheldon Eric SantwanAll rights reserved. No part of this may be reproduced in any form, without the permission of the Editor.IMPORTANT: Whilst care is taken prior to acceptance of advertising copy, it is not possible to verify its contents. Hospitality Biz will not be responsible for such contents, nor for any loss or damages incurred as a result of transactions with companies, associations or individuals advertising in this publication. Readers therefore make necessary inquiries before sending any monies or entering into any agreements with advertisers or otherwise acting on an advertisement in any manner whatsoever.www.hospitalitybizindia.comHOSPITALITY BIZ n JANUARY, 2025WWW.HOSPITALITYBIZINDIA.COM6 EDITORIALThe vibrant and robust Indian ecosystem has led to creating an unmatchable growth trajectory for the hospitality industry. The cultural ethos of Indian hospitality, renowned globally for its warm welcome encapsulated in the adage %u201cAtithi Devo Bhava,%u201d is poised to reach new heights. Driven by a combination of evolving consumer preferences, backed by increased business opportunities %u2013 resulting in an increase in business travel and further resulting in increase in disposable income for people to travel for leisure; the demand for hotels across the country, and across segments has risen considerably.Favourable government initiatives, that have resulted in the creation of better business environment, new airports, ports, improved railway network, and better road infrastructure, have all played their role in creating a more robust business environment for the hotels. Not to forget, the interest of large funds for investing in the hospitality segment, has also fueled growth of the segment. There are so many success stories being played out, starting from IHCL aiming at 700 hotels by 2030 with their %u2018Accelerate 2030%u2019 strategy under the leadership of Puneet Chhatwal, to various other homegrown brands and international chains announcing the opening up many new hotels in the years to come.There is still a lot that can be done by the administration to support the industry and to give it its rightful place %u2013 for being a crowd puller, a revenue source and an employment generator. The long-standing demands of the industry have been piling up, with a hope for a brighter tomorrow. While there is an opportunity that is being seen in this industry by the outside world, what one fails to see is the hard work and the pain points that goes hidden behind the glitterati. The struggle to ensure everything is picture perfect does not come by only delivering orders, but requires continuous on-the-job surveillance, and that eye for detailing. There has been a lot of talk about a 90-hour work week being propagated on social media, without really thinking that most of the people within the hospitality industry have been practicing it all this time. Is it not time to spare a thought for the hard work and the dedication of this industry players who are helping reimagining the future!Sumit JhaEditor & Business HeadSPARE A THOUGHT!