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EXPERT SPEAKCH
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HOSPITALITY BIZ NOVEMBER, 2024 11
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Transformation - Driven by

Technological Advancements

By Prem Anand, The LONDON BUTLER ACADEMY® Switzerland

he hospitality industry is undergoing significant transformations driven Hotels are investing in employee training and offering improved working
by technological advancements, evolving consumer preferences, and a conditions to attract and retain talent. (Hospitality Insights)
Theightened focus on sustainability. These trends reflect the industry’s commitment to innovation, sustainability,
and personalized guest experiences, positioning it to meet contemporary
Key changes include: demands and future challenges.
1. Technological Integration: The adoption of artificial intelligence (AI) and The hospitality industry is experiencing several notable developments:
the Internet of Things (IoT) is enhancing guest experiences and operational 1. Expansion of Luxury All-Inclusive Resorts in Europe: Major U.S. hotel
efficiency. AI-powered customer service and IoT-enabled smart rooms allow for groups, including Marriott and Hyatt, are broadening their all-inclusive offerings
personalized and seamless interactions. (NetSuite) in Europe.
2. Sustainability Initiatives: Environmental consciousness is reshaping Hyatt has recently opened Dreams Madeira in Portugal and partnered with
hospitality practices. Guests increasingly seek eco-friendly accommodations, Spain’s Grupo Piñero to add 23 resorts to its portfolio.
prompting hotels to implement sustainable sourcing, energy-efficient operations, Marriott is also exploring expansion in Europe, with potential sites in Turkey.
and waste reduction strategies. (Typsy Blog) This trend caters to travelers seeking comprehensive, stress-free experiences. (The
3. Personalization and Experiential Offerings: There is a growing demand Times)
for personalized services and unique experiences. Hotels are tailoring offerings 2. Integration of Advanced Wellness Programs: Luxury hotels are introducing
to individual preferences, providing curated activities, and emphasizing local extensive wellness services, such as IV drips, full-body MRIs, and personalized
culture to enhance guest satisfaction. (Hospitality Insights) nutrition plans, with some packages priced up to $40,000.
4. Health and Wellness Focus: Post-pandemic, there is an increased emphasis This caters to affluent guests focused on health and longevity, reflecting a
on health and wellness amenities. Guests prioritize properties offering wellness growing demand for science-driven wellness solutions in hospitality. (Business
programs, health-centric products, and services that promote well-being. Insider)
(Lightspeed) 3. Implementation of the Safe Hotels Act in New York City: Mayor Eric
5. Rise of Bleisure Travel: The blending of business and leisure travel, known Adams has signed the Safe Hotels Act into law, requiring NYC hotels to obtain
as “bleisure,” is on the rise. Hotels are adapting by providing work-friendly biennial licenses and adhere to specific safety, staffing, and cleanliness standards.
environments alongside leisure amenities to cater to this hybrid traveller segment. Non-compliance could result in fines up to $5,000.
(NetSuite) The law also mandates employee panic buttons and human trafficking training,
6. Labor Market Adjustments: The industry faces challenges in workforce aiming to enhance safety and service quality in the city’s hospitality sector. (New
management, including labour shortages and the need for upskilling. York Post)
4. Rising Hotel Room Rates in the U.S.: Hotel room rates have increased
significantly, with $200-a-night rooms becoming more common and considered
“I am deeply passionate about human behaviour and its
impact on service excellence. a bargain in many markets.
I bring many years of successful luxury service In 2019, only 13% of hotels in the top 25 markets charged $200 or more on
experience from the United Kingdom. average; this has risen to over 20% in 2024.
I empower businesses, leaders, and teams to
master client engagement, influence, and create Cities like Boston, Miami, and New York now see average rates exceeding
experiences which make their clients become their $200 per night. (The Wall Street Journal)
loyal ambassadors. I am Prem Anand, the founder of These developments highlight the industry’s adaptability and focus on
The London Butler Academy in Switzerland, which helps
businesses in India provide Swiss Standards. enhancing guest experiences through diversified offerings and improved safety
measures.n

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