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12 F&B HOSPITALITY BIZ NOVEMBER, 2024
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‘Our products are complete culinary

solutions crafted to meet the

ever-evolving demands of chefs’

In a robust conversation with Asmita Mukherjee about the future of

culinary innovation, Pankaj Chaturvedi, Managing Director of Rich
Products & Solutions Pvt. Ltd., opens up about Rich’s dedication to

transforming culinary solutions for the hospitality industry. “At Rich’s, our
products go beyond high-quality ingredients—they are complete culinary
solutions crafted to meet the ever-evolving demands of chefs, retail

bakers, and food service operators,” Chaturvedi shares.

ich’s comprehensive support includes not only supplying top- offerings and explore new categories, all while maintaining the high
notch products but also assisting chefs and restaurant operators quality our customers have come to expect from Rich’s,” Chaturvedi
Rwith menu planning, innovation, and expansion, creating an shares.
ecosystem where creativity thrives. “It’s not just about ingredients; it’s The growth trajectory for Rich’s in India and neighboring markets,
about helping our customers succeed by empowering them with the especially in the HoReCa (Hotels, Restaurants, and Cafes) segment, is
tools they need to drive business growth,” he explains. impressive. “India stands out as a dynamic, progressive market with a
Among Rich’s product lineup, Versatie Gold Cooking Cream has high purchasing power, encouraging demand for premium products,”
emerged as a standout, exemplifying the company’s ethos of versatility Chaturvedi states, pointing to the urban trend of consumers drawn
and innovation. “Versatie Gold is designed to be multipurpose, making to innovation and indulgence. Urban centers are particularly ripe for
it perfect for a wide range of hot and cold applications, whether exploring new culinary trends, with an appetite for unique desserts and
sweet or savory,” Chaturvedi notes. From hearty soups and tikkas to beverages. “This enthusiasm for new food choices creates an exciting
smooth dips and creamy gravies, the cream allows chefs to introduce space for Rich’s to introduce products that cater to evolving consumer
richness across the menu. “One cream, infinite possibilities,” he desires,” he observes.
continues, emphasizing how the product supports chefs in creating Looking ahead, Rich’s is gearing up for significant expansion within
diverse, appealing dishes efficiently. What sets Versatie Gold apart is the HoReCa sector, a decision in line with growing market demand
its ambient storage capability, meaning it doesn’t require refrigeration for high-quality, versatile ingredients. “We’re expanding our portfolio
until opened—a logistical advantage that helps manage storage more to support basket selling—providing a diverse range of products
effectively in busy kitchens. This extended shelf life and ease of storage that cater to all kitchen needs,” Chaturvedi explains. Rich’s plans
free up refrigerator space, streamlining operations for high-demand include exploring new product lines, tapping into culinary trends, and
culinary environments. collaborating with chefs and food service operators to bring creative
Rich’s commitment to helping chefs achieve consistency and quality solutions to market. “Our goal is to help chefs succeed by offering
shows through in the product’s unique formulation. “Unlike other innovative products that simplify their work and enhance their
creams, Versatie Gold can withstand high heat without splitting or creativity,” he says.
curdling,” Chaturvedi explains, a feature that adds reliability for dishes In envisioning the long-term future, Chaturvedi sees Rich’s role
like Dal Makhani, Paneer Lababdaar, and Soya Chaap. “It’s ideal for evolving with the dynamic landscape of the hospitality industry. “Our
both savory and sweet creations,” he adds. When chilled, the cream vision is to become the top choice for culinary professionals, focusing
thickens to a luxurious texture, making it equally suited for dessert on innovation and providing exceptional support,” he asserts. This
items such as fruit creams, where its consistency shines. By enabling vision includes not only expanding Rich’s product offerings but also
chefs to maintain quality and creativity, Versatie Gold has become a go- fostering deeper relationships with industry leaders. “We’re dedicated
to solution for the hospitality industry’s diverse culinary needs. to entering new markets and bringing value to the culinary world,”
As part of Rich’s ongoing commitment to expanding its product he says. Rich’s also aims to strengthen ties with top chefs, culinary
portfolio, Chaturvedi is excited about their latest developments. schools, and industry groups, promoting culinary excellence and
“Our new Ujjain plant is a milestone, equipped with advanced supporting industry innovation.
technology that enhances our production capacity,” he says. Rich’s With an unwavering focus on quality, versatility, and customer
recent expansion at the Ujjain facility marks a strategic move collaboration, Rich’s continues to set the standard for culinary
toward sustainable growth and aims to meet increasing customer solutions in the hospitality industry. As Chaturvedi concludes, “We’re
demands. This state-of-the-art plant supports the company’s goal of committed to helping our customers succeed, one innovation at a
‘Transforming Tomorrow Together’ and reflects Rich’s long-term vision time.” n
for continued growth. “This plant will help us expand our product asmita.mukherjee@saffronsynergies.in

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