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long-term relevance and differentiation, we invest in state-of-the-art properties designed in collaboration with best-in-class designers. This approach ensures our hotels remain contemporary and competitive well beyond their launch.The northeastern and eastern regions of India have been highlighted as key markets for DS Group. Could you share more about your investments and growth strategy in these regions?The northeastern and eastern regions of India are pivotal to DS Group%u2019s long-term hospitality strategy due to their untapped potential, growing tourism infrastructure, and increasing interest from both domestic and international travelers. The region is witnessing a surge in demand for quality accommodations, driven by the growth of leisure tourism, corporate travel, and the government%u2019s focus on regional connectivity and infrastructure development.DS Group is actively exploring opportunities for both city hotels and resort developments in these areas. The focus is on creating premium properties that cater to diverse traveler needs while reflecting the unique culture and natural beauty of these regions. Each investment decision is carefully evaluated based on land availability, market feasibility, and long-term growth prospects.The group%u2019s current presence in the northeast, exemplified by the Radisson Blu Guwahati, serves as a benchmark for quality and service excellence. Building on this success, DS Group aims to expand its footprint further by targeting emerging destinations and high-demand cities in the region.How do you plan to position DS Group%u2019s hospitality division as a market leader in India?DS Group%u2019s vision for its hospitality division is rooted in establishing a strong presence as a premier asset owner and developer in the Indian hospitality sector. The group%u2019s strategy is built on delivering high-quality properties that are meticulously designed, expertly developed, and managed by globally recognized hospitality brands. This ensures that each property not only meets but exceeds the expectations of discerning travelers while aligning with the operational standards of top-tier management companies.Rather than focusing on direct consumer branding, DS Group takes pride in its role as a behind-the-scenes enabler of exceptional guest experiences. By collaborating with trusted international hotel operators, the group leverages their expertise in marketing, operations, and guest services to create properties that are synonymous with luxury, comfort, and reliability. This approach allows DS Group to maintain a competitive edge in the hospitality industry while achieving sustainable growth.From an asset investment and development perspective, DS Group emphasizes innovative design, superior infrastructure, and long-term relevance.How critical are partnerships, such as the one with Radisson Hotel Group, to DS Group%u2019s hospitality strategy? Are there plans to bring in more global partnerships or unique concepts to further elevate the brand?DS Group%u2019s success in the hospitality segment is built on strong partnerships with globally recognised hotel management companies. The decision on brand affiliation and operator selection for each property is based on market suitability, brand confidence, and strategic alignment with our long-term growth objectives. nasmita.mukherjee@saffronsynergies.inQQQHOSPITALITY BIZ n FEBRUARY, 2025WWW.HOSPITALITYBIZINDIA.COMINTERVIEW 5