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Thomas Schlitt, Managing Director of Messe Düsseldorf learn in-depth about wines and spirits.
Indi, said, “I am thrilled that ProWine Mumbai has created a The highlight for visitors seemed to be The ProWine Spirits
comprehensive platform for the AlcoBev industry in just 3 years of Challenge and The ProWine Bartenders’ Competition. The
its launch. The 2023 edition brought in more international flavour blind-tasting and detailed scoring of spirits ranging from Whiskey,
as well as diversity from Indian wine and spirits industry. The Vodka, Rum, Gin, Tequila and Liqueur led to an interesting
visitors enjoyed a diverse showcase of wines, spirits, craft beverages revelation to the brands participating of what consumers actually
as well as learned about their taste, flavour, like and look out for when making a purchase.
making procedure and more from experts at the The ProWine Bartenders’ Competition
Masterclasses. The show also gave recognition presented a platform for talented bartenders in
and a platform to talented bartenders and spirit the country to showcase their skills.
brands through the newly launched ProWine
Bartenders’ Competition and ProWine Spirits the CraftSMen diSCuSSiOn
Challenge. The success of the show is reflected Trade visitors witnessed a vibrant and insightful
in the enthusiasm of the satisfied attendees who panel discussion on ‘The future of international
are already looking forward to the next edition craft spirits in India and taking Indian craft
of ProWine Mumbai.” spirits globally’. The panellists included
“Year on year, ProWine Mumbai exceeds Keshav Prakash - The Vault, Angad Gandhi
our expectations. We are immensely proud of - Glenfiddich, Shatbhi Basu - Bar & Beverage
putting together this platform and humbled by Consultant, Pritish Matai – Aspri Spirits,
the support of various governments and trade Rakshay Dhariwal - Maya Pistola Agavepura,
bodies and the eagerness to showcase their Bharat Bhagnani - Living Root Distilling
brands from importers and producers. We strongly believe that Company, Malay Rout – Wine & Spirits Club of India, Michael
this is India’s moment and we look forward to organising elevated Hussey - Bord Bia and Rahul Mehra - Third Eye Distillery.
editions of ProWine Mumbai in the future. The goal has always The ProWine Mumbai Night took place in the très élégant Lotus
been to promote wine, spirits and craft beverage businesses and Ballroom and was a major networking event bringing together
help new brands enter the Indian market. This year, I’m particularly luminaries of the wine and spirits industry, leaders of hospitality,
proud of the ProWine Bartenders’ Competition and the spotlight eminent media persons, and key exhibitors from across the world
that it throws on bartenders who are an integral part of the beverage under one roof, making this the most prominent wine and spirit
industry”, said Nikhil Agarwal, Founder – All Things Nice, and event of the year.
Co-organiser of ProWine Mumbai. The India Wine Awards (the country’s most prestigious
competition that sets the benchmark in excellence by rewarding
MOre than a trade ShOw the best wines, both domestic and international, available in the
The Masterclasses that took place over the two days of ProWine Indian market) was featured during the ProWine Mumbai Night
Mumbai - alongside the exhibition - were well executed through and was put together by the Sonal Holland Wine Academy. The
interested tasting sessions and discussions led by industry experts. list of winners of the India Wine Awards can be found at www.
The sessions were well attended by visitors with a keen interest to indiawineawards.com. n

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