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CIABC welcomes Manipur’s Medusa Beverages launches

decision to lift alcohol ban new variant ‘Medusa Air’

HBI Staff | Mumbai HBI Staff | Mumbai

he Confederation of Indian Alcoholic Beverage Companies edusa Beverages has
T(CIABC), the highest authority in the Indian alcohol industry, Mlaunched its latest
has praised the Manipur government’s decision to lift the ban on variant, Medusa Air. The new
alcohol. It has also urged the Bihar government to lift prohibition product is a blend of imported
in order to strengthen the state’s economy, put an end to the illegal two-row malted barley and
trade in sub par alcohol, carefully selected hops, resulting
and prevent tragedies in a tantalizing brew with a 4.5
related to hooch. per cent alcohol content. The
Vinod Giri, Director product will be soon introduced
General, CIABC, into Delhi’s Beer market first
said, “By ending the and will be followed by Punjab,
over three-decade-long Chandigarh, Himachal, Uttar
prohibition, the Manipur Pradesh and Uttarakhand.
government has taken Commenting on this,
a positive step forward Avneet Singh, Founder and expanding our offerings; it’s a
which would not only CEO, Medusa Beverages Pvt. testament to our commitment
earn Rs 600-700 crore Ltd., said, “As the visionary to listening and responding to
as annual tax revenues, behind Medusa, witnessing the desires of our cherished
but also help tackle the the tremendous success of our audience. Medusa Air is
menace of the sale of illegal liquor and the spread of drugs. It is Premium Strong beer was both the embodiment of their
going to give a major fillip to the state’s economic growth.” humbling and exhilarating. preferences, a testament to
According to CIABC, the government of Bihar should likewise Our patrons’ resounding the dynamic relationship we
follow suit and repeal the ban, which has hampered the state’s appreciation fuelled our drive share with our consumers.
progress and caused numerous fatalities from alcohol-related to elevate their experience We look forward to delighting
incidents. further. Responding to the our audience once again and
“Bihar is paying a heavy price for the prohibition policy in the enthusiastic demand for sharing the joy of Medusa
form of the proliferation of unlawful and spurious liquor, hooch a milder counterpart, we Air, a brew that mirrors the
tragedies, the rise of crime syndicates, and loss of legitimate proudly introduce Medusa Air. evolving tastes of our ever-loyal
Government revenues,” said Giri. n This launch is not just about community.” n

Ramada by Wyndham, Yelahanka appoints

Dinesh Kesevalu as Resort Manager

HBI Staff | Mumbai The Ramada By Wyndham Yelahanka, one
of the premium resorts with 71 rooms in North
he Ramada By Wyndham, Yelahanka appoints Bengaluru, spread over 6 acres and the only quality
TDinesh Kesevalu as Resort Manager for the choice for corporate stay and Banquets, situated
hotel. along Doddaballapur-Yelahanka Highway near
In his new role Kesevalu will be responsible Kempegowda International Airport. It offers guests
for overseeing daily operations, ensuring guest single, double and suite accommodation options.
satisfaction, managing staff, implementing policies, The property boasts spacious rooms and a
maximizing profitability, budgeting & marketing lobby, offering complimentary breakfast at B 64
Strategies. International Restaurant. Guests can enjoy Alfresco
Commenting on this, N.R.Mahesh, Owner of the Outdoor Dining, Onyx Open Air Bar serving both
Ramada By Wyndham, Yelahanka, said, “Kesevalu Domestic and International beverages, an outdoor
is a talented and experienced hospitality professional pool, and a fitness center. The expansive meeting
and will play a key role in ensuring that the Ramada space accommodates up to 800 Pax, complemented
By Wyndham, Yelahanka continues providing guests by a Board Room and RYB- 24 Hrs Café Lounge.
with the same high-quality service and exceptional Additionally, the property features a vast lawn for
value that it has become known for in the Bengaluru outdoor events, a mini football ground, a basketball
community.” field, a fish pond, and ample parking. n

4 Hospitality Biz | DecemBer 2023 | www.HospitalityBizinDia.com