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The economic benefits of going green in hospitality

By Dr Niraalee Shah, Responsible Tourism Society of India, State Convenor for Maharashtra

he hospitality industry encompasses a wide range of businesses, • Sustainability becomes a unique
including hotels, restaurants, resorts, and event venues, all of selling point that sets you apart from
Twhich cater to travelers, tourists, and locals. This industry’s competitors in a crowded market.
economic and social significance is undeniable, as it contributes
significantly to local economies and employment opportunities. 3. TALENT ATTRACTION AND
However, this impact often comes at an environmental cost, as the RETENTION
industry grows, so do its ecological footprints, prompting the need for a In today’s competitive job market,
shift toward sustainable practices. According to the Cambridge Institute employees increasingly seek
for Sustainability Leadership, tourism contributes about 5% of global opportunities with environmentally
greenhouse gas emissions a figure expected to rise by 130% by 2035. conscious organizations, prompting
Dr. Niraalee Shah, Managing Director of Travel Design, emphasizes businesses to adopt sustainable practices
the importance of sustainability in hospitality, stating, “Going green to attract and retain top talent. A
in hospitality not only reduces costs through energy savings but also sustainable workplace fosters a positive company culture that enhances
attracts eco-conscious travelers, boosting revenue and enhancing brand employee engagement, satisfaction, and productivity. Here are a few
loyalty.” In this article, we will explore the economic benefits with few ways sustainability can enhance talent attraction and retention:
ways to going green in hospitality, revealing how sustainable practices • Provide hospitality training programs that equip employees with
can lead to cost savings, increased consumer loyalty, and a stronger green skills and knowledge.
brand reputation. • Pursue relevant eco-certifications that validate your organization’s
sustainability efforts.
1. GREATER FINANCIAL PERFORMANCE • Highlight your Sustainability Efforts in recruitment
One of the most immediate benefits of going green and adopting • Implement Employee-Led Green Initiatives
sustainable practices in the hospitality sector is the reduction in energy
costs. In India, while some sustainable hotel practices may require 4. LONG-TERM VIABILITY AND RESILIENCE
upfront investments, many of them generate long-term financial Adopting sustainable practices can help future-proof your hotel against
benefits. Here are a few ways sustainability in the hospitality industry regulatory changes and market shifts. No one knows what will happen
helps you save money: in the future, but with climate change and global warming, sustainability
• Implementing energy-efficient lighting, HVAC systems, and can help you mitigate risks, and adapt to changing regulations and
appliances can significantly lower electricity and gas bills over time. consumer demands. Here are a few ways sustainability plays a role in
• Monitoring energy usage and making adjustments based on data long-term viability and resilience:
can lead to efficient operations and reduced energy waste. • Sustainable measures improve your resilience to climate-related
• Water-efficient fixtures, low-flow toilets, and rainwater harvesting risks like flooding or extreme temperatures.
systems can result in substantial water savings and decreased water • Efficient resource use ensures your hotel can operate during
expenses. Reduced water consumption often leads to lower sewer resource shortages, minimizing disruptions.
fees charged by municipalities. • A positive public image as a responsible and sustainable hotel can
• Implementing recycling and composting programs can lead to help mitigate reputational damage during crises.
decreased waste disposal costs by diverting materials from landfills. • Sustainability initiatives are part of a long-term investment strategy
• Opting for bulk amenities, refillable amenities dispensers, and that yields long-term benefits.
reusable products can reduce the need to purchase single-use items.
CONCLUSION
2. ENHANCING BRAND REPUTATION AND LOYALTY In conclusion, adopting green practices in the hospitality industry
In an era where consumers are increasingly environmentally conscious, presents significant economic benefits that extend beyond
adopting sustainable practices has become essential for businesses in the environmental responsibility, by investing in energy-efficient
hospitality sector. Going green not only aligns companies with public technologies and sustainable resources, hotels can substantially lower
sentiments but also enhances brand reputation. Establishments that operational costs through reduced energy and water consumption.
prioritize sustainability initiatives are often perceived as responsible, Additionally, the growing demand for eco-friendly accommodations
ethical, and caring, resonating with a growing segment of eco-minded allows businesses to attract a new demographic of eco-conscious
travelers, here are a few ways sustainability can boost your brand travelers, enhancing their market appeal. Ultimately, going green
reputation and give you a competitive advantage: not only fosters a positive brand image but also contributes to long-
• Embracing sustainability portrays your hotel as an ethical and term profitability and sustainability, positioning hotels to thrive in an
responsible organization that cares about the environment, increasingly competitive market. n
communities, and future generations.
• Guests appreciate transparency in sustainable practices, increasing The views expressed within this column are the opinion of the
trust in your brand. author, and may not necessarily be endorsed by the publication.

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