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12 INTERVIEW HOSPITALITY BIZ AUGUST, 2024
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‘We’re targeting business travellers

with competitive packages and

strategic partnerships’

In a competitive hospitality market like Bengaluru, Hyatt Centric Hebbal Bengaluru
has implemented a strategic approach to attract new business. By leveraging
its prime location near corporate hubs, the hotel targets business travellers with
competitive packages and strategic partnerships. Their digital marketing efforts,
including SEO, social media, and targeted advertising, have positioned them as
a premier choice for luxury stays and exceptional dining experiences. Asmita
Mukherjee spoke with Rohan Raj, Director of Sales and Marketing, Hyatt
Centric Hebbal Bengaluru to know how the hotel is managing to know how the
hotel is keeping pace with the fierce competition in the Bengaluru market.

Q What strategies have you found effective in attracting new and upselling initiatives, combined with the effective use of CRM, have
business to Hyatt Centric Hebbal Bengaluru, especially in the
significantly contributed to increased guest spending and customer loyalty.
competitive hospitality market of Bengaluru?
Hyatt Centric Hebbal Bengaluru is strategically growing its clientele Q How do you maintain strong relationships with key accounts
through a multi-pronged approach. By leveraging our prime location and clients? What practices or systems do you have in place to
near corporate hubs, we’re targeting business travellers with competitive manage and nurture these relationships?
packages and strategic partnerships. Our digital marketing efforts, We cultivate enduring partnerships with key accounts through
including SEO, social media, and targeted advertising, position us as personalised service and deep customer understanding. By recognising
a premier choice for luxury stays and exceptional dining experiences. and rewarding loyalty with exclusive benefits, we foster long-term
Additionally, we’re actively involved in the local community through relationships. Our commitment to guest satisfaction is evident in our
event hosting and sponsorships, aligning with our brand identity and proactive approach to gathering and implementing feedback. Dedicated
attracting a diverse audience. A strong online presence, optimised for account managers provide consistent, tailored support to ensure clients
user experience and mobile devices, combined with referral programs, is feel valued and cared for.
driving customer loyalty and attracting new guests.
Q How do you approach training and mentoring your sales and
marketing team to ensure they are equipped with the skills and
Q How do you approach budgeting and forecasting for a hotel knowledge needed to achieve organisational goals?
of this scale? What tools or methodologies do you find most
effective? Our sales and marketing teams are equipped with the knowledge and
Developing accurate budgets and forecasts for a hotel of this scale is a skills to drive success. Through comprehensive training in product
complex process. It requires a deep dive into historical performance knowledge, sales techniques, negotiation, and relationship building,
data, including occupancy, average daily rates, and revenue per available we ensure our team is well-prepared to exceed guest expectations.
room. By closely monitoring economic trends, competitive landscapes, Proficiency in CRM systems, digital marketing tools, and revenue
and industry projections, we can build a solid foundation for forecasting. management software is essential to their role. We invest in leadership
Collaborative budgeting, involving all departments, ensures alignment development and mentorship to nurture talent and create a high-
with operational goals and financial targets. Leveraging revenue performing team capable of achieving our organisational objectives.
management software to optimize pricing and inventory further
enhances our ability to predict future performance and allocate resources Q What are your future goals for Hyatt Centric Hebbal Bengaluru
effectively. in terms of sales and marketing?
Hyatt Centric Hebbal Bengaluru envisions a future marked by growth
Q What high-growth sales strategies have you implemented at and exceptional guest experiences. Our strategic focus includes
Hyatt Centric Hebbal Bengaluru that have yielded significant
expanding our market reach through targeted campaigns aimed at new
results? geographic regions and demographic segments. We are committed to
Hyatt Centric Hebbal Bengaluru drives revenue growth through a highly continuous innovation, elevating our F&B offerings, spa services, and
targeted sales approach. By meticulously segmenting our market and technological integrations to create unforgettable stays. By embracing
tailoring campaigns to specific customer groups, such as corporate clients, sustainability and positioning ourselves as leaders in experiential luxury
wedding planners, and travel agents, we’ve maximised our sales impact. and cultural immersion, we aim to solidify our status as a premier
Our direct sales team is empowered to build strong relationships and destination in the highly competitive hospitality industry. n
deliver personalized solutions to key accounts. Strategic cross-selling asmita.mukherjee@saffronsynergies.in

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