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interview





            ‘You have to create your own army,                                       Q  Is  there  a  need  for  specialised

                                                                                        institutions  to  ensure  a  quality
            not borrow someone else’s’                                              workforce? What steps have you taken in
                                                                                    this direction?
                                                                                    People keep complaining admi nahin milta,
                                                                                    admi nahin milta. You have to create your
            Having pioneered South Indian food under the Kamats brand, Dr. Vikram   own  army,  not  borrow  someone  else’s.
            Kamat, Chairman and Founder of VITS Kamat group talks to Sumit Jha      Manpower  is  a  critical  function  for  our
                                                                                    industry  and  our  business  in  particular.
            about the growth and future plans for the Group, with growing number of   What we have done is change our systems
            hotels under the VITS Hotels brand and the Kamats Legacy.               and processes so that we can make ordinary
                                                                                    people extraordinary through small, simple
                                                                                    trainings that add the X factor to them. We
                                                are coming across Mumbai and Pune in the   have also made our own skill academy, which
                                                next 8 to 12 months.                is the KHAS-Kamats Hospitality Academy
                                                                                    of  Skill,  which  has  India’s  only  earn-and-
                                                 Q   What is the model right now - self-  learn  program  for  hospitality,  where  you
                                                                                    can  complete  your  12th  or  graduation
                                                     operated  or  franchise?  How  would
                                                this  legacy  go  forward,  and  to  which   while earning 7,000 and 16,000 per month,
                                                places  in  India?  Are  there  plans  to  go   respectively. Then the students get the benefit
                                                international?                      of being able to join our management in any
                                                Presently, all these outlets are company-owned   program and build careers from there.
                                                and operated. As the pioneers of franchising, we
                                                have already made the module for franchising,   What  are  the  future  plans  for  your  hotel
                                                which we are using for some markets, especially   operations? What are the growth areas?
                                                international markets, where we have received   Hotels  continue  to  grow  for  us,  both  in
                                                tremendous responses. We are also looking at   management  and  in  lease  functions.  We
                                                some sort of joint venture model for the USA,   continue to add at least six hotels per year,
                                                Canada, etc.                        which  we  should  increase  in  the  coming
                                                                                    years.
                                                 Q   Given  your  inclination  towards   Kamats  is  a  brand  that  has  seen
                                                     authenticity, tell us about the unique
                                                packaging that you have introduced.  Q   tremendous growth and is one of the
                                                We already spend a substantial amount on   most reliable names for those on the roads.
                                                research  and  development  with  our  own   How have you seen the brand evolve, and
             Q   In  a  short  span  of  time,  Kamats   RND  team,  where  we  have  come  up  with   what is in store for the future?
                 Legacy has created a niche for itself.
                                                                                    Yes,  as  they  say,  changes  are  the  only
                                                numerous  manpower-saving  and  design
            What  initiated  this project? What  makes   improvements  techniques  to  make  South   constant,  and  with  time  you  would  have
            this project unique and special?    Indian food faster and easier with less skilled   seen  it  change  in  the  Carmas  Interiors
            Being the leaders in authentic South Indian   manpower.  Similarly,  in  order  to  crack  the   service  formats  and,  to  some  extent,
            food under our brands, we realised that there   delivery  problems  associated  with  South   additional products and services, but what
            was  so  much  more  to  offer  in  this  cuisine   Indian,  despite  South  Indian  being  one  of   has not changed at all is what Kama stands
            that  we  were  unable  to  do  with  our  well-  the top items for eating at home, logistics and   for, which is hot, healthy, and hygienic food
            recognised brand, Kamats. And hence, we   food not reaching in pristine condition were   that can be eaten for a healthy lifestyle.
            realised the need for a premium, authentic   the major challenges that we solved with our
            brand  focused  on  pure  vegetarian  Indian   design innovations like the Dosa box.  Q  Over the last couple of years, there
            food from five states.                                                      has  been  unprecedented  growth  in
                                                 Q   How  has  the  hospitality  business   the  hospitality  business  and  also  in  the
             Q   Tell us about the future plans for the   been  for  your  organization?  Tell  us   number  of  hotels  that  are  opening  up  or
                 Kamats Legacy.                 about the group in numbers.         planned to be opened. Where do you see
            We  are  already  growing  with  numerous   Across the group, we have over 35 standalone   the Indian hospitality industry in the next
            outlets. Already using a network of hotels   restaurants.               10 years? What must the industry and its
            where  Kamats  are  there,  like  Dwarka,   21 hotels are operational, and 9 are yet to   players be cautious about?
            Somnath,  Surat,  Silvassa,  etc.,  where  up-  open.                   The  hotel  industry  will  continue  to  grow
            market Kamats have been there since before   Over 1200 rooms            because  the  market  is  so  underserved,  and
            Legacy. We introduced those menus to the   And 2500 covers              the main challenges that will remain in India
            NFC and got amazing responses. Of course,   Total employees across the chain: over 3000  are the cost of capital and money. Of course,
            being  older  outlets,  we  could  not  manage                          overregulation and compliance are subject to
            the  full  dining  experience,  but  we  will  be   How  have  you  managed  to  keep  your   hotels and restaurants as a whole. n
            planning  that  as  well.  Brand  new  legacies   manpower  requirements  under  control?   sumit.jha@saffronsynergies.in



   164 14   Hospitality Biz | DecemBer 2023 | www.HospitalityBizinDia.com
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