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18 INTERVIEW HOSPITALITY BIZ APRIL, 2024
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‘Our hotel has recorded 6% YOY growth

in occupancy and 10% growth in ADR’

Radisson Blu is gearing up for substantial growth in Rajasthan and
beyond, with a strategic focus on Udaipur as a prime location. In a
conversation, with Asmita Mukherjee, Mahesh Singh Jasrotia,
Vice President of Operations at Radisson Blu Udaipur, revealed
ambitious growth plans of the brand, such as opening the Fairmont Palace

in Udaipur, envisioned to deliver an unmatched guest experience and
redefine luxury standards in Indian hospitality. This expansion strategy is
complemented by upcoming properties in Jaipur and Mumbai, chosen for

their vibrant tourism, cultural appeal, and growing corporate presence.

Q Can you share if there are any infrastructure enhancements. The Maharana ADR making our metrics have been at par
Pratap Airport (Dabok) links the city to major
and in line with the industry benchmarks
upcoming expansion strategies for
Radisson Blu in Udaipur or other key metropolitan centers such as Delhi, Mumbai, for luxury properties in Udaipur. For further
regions? Are there specific markets you are and Bengaluru, with exciting plans for an improvements in these numbers, we are
focusing on for future growth? integrated terminal set to launch by 2026. taking some strategic steps.
We are aiming to expand our business by This enhanced connectivity is already driving
establishing hotels with a particular focus an increase in inbound tourism and promises Q What are the current demand trends
on Rajasthan and other regions in India. The continued growth in the future. driving the luxury hospitality sector
launch of the Fairmont Palace in Udaipur is Recognizing the potential for expansion, in Udaipur? Do you foresee any shifts in
a key part of this strategy. We have designed we have strategically diversified our offerings the types of travellers, particularly in the
this property to provide an unmatched guest beyond a single niche. This proactive balance between international tourists and
experience and world-class amenities. The approach has empowered us to align domestic travellers?
Fairmont Palace is set to transform the Indian our business development strategies and Environmental conscience has become
hospitality landscape, redefine excellence, and marketing campaigns to attract a broader an inherent part of guests’ psyche. We
establish new benchmark standards for the clientele. anticipate that this growing emphasis on eco-
luxury hotel segment. Our results speak volumes. We have friendly luxury among domestic travellers,
We also have upcoming properties planned successfully hosted high-profile events, complemented by international visitors
in Jaipur and Mumbai. Mumbai, as the including Isha Ambani and Anand Piramal’s seeking responsible tourism, is in focus.
financial capital of India, is an obvious choice pre-wedding celebrations and Neil Nitin In line with that, we emphasise energy-
due to its status as a large metropolitan hub Mukesh’s wedding, in addition to prestigious efficient solutions such as solar energy,
for corporate, entertainment, and fashion gatherings such as awards nights and elite which powers our property through a plant
industries. Additionally, Jaipur is a significant conferences. Recently, we organized the GST located near Bikaner to cater to increasing
market in Rajasthan, known for its pink-hued conference and the Sustainable Financial domestic tourist influx. Our approach
architecture, cultural heritage, delectable local Working Group (SFWG) meeting under to natural daylight—ensuring public
cuisine, and religious landmarks. This city India’s G20 Presidency. Furthermore, our spaces and meeting rooms are illuminated
remains a major tourist attraction, making it venue was chosen as the backdrop for the naturally—also resonates with guests valuing
an excellent location for our establishment. launch of the movie Khel Khel Khel Khel sustainability. Sensor-based lighting and
Mein, further establishing our strong appeal energy-efficient LED installations further
Q What makes Udaipur such a strategic within the entertainment industry. optimise energy use.
In this dynamic industry, travellers are
location for a hotel, particularly in
balancing the demands of business and Q How has Radisson Blu Palace Resort exploring high-end experiences within India.
leisure travel? and Spa, Udaipur performed in terms The resurgence of domestic travel, partly
Udaipur stands out as an extraordinary of RevPAR, Occupancy Rates and Average driven by a post-pandemic shift towards local
destination that seamlessly blends Daily Rate (ADR) over the past year? tourism, is also evident in Udaipur. In 2023
stunning scenic beauty with top-notch For the last 12 months, Radisson Blu Palace alone, 179 Mn domestic tourists entered the
infrastructure, making it ideal for both Resort and Spa, Udaipur, has delivered state while the foreign tourist arrival stood at
leisure travel and high-profile corporate excellent performance on all the RevPAR, only 1.7 Mn. This displays that the number
events. As a burgeoning hub for business Occupancy Rates, and Average Daily Rate of local tourists will be the backbone of the
travel, Udaipur offers exceptional rail, road, (ADR). Our hotel has recorded 6% YOY hospitality sector in the long term. n
and air connectivity, bolstered by ongoing growth in occupancy and 10% growth in asmita.mukherjee@saffronsynergies.in

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