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SPOTLIGHT
HOSPITALITY BIZ NOVEMBER, 2024 21
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‘Luxury is no longer just about exclusivity; it’s about
creating personalised, meaningful experiences’
NAX Hospitality is all about of ANAX Holding are enhancing Dubai’s
innovation, sustainability, and reputation as a premier destination for
“Aelevated guest experiences, with luxury and innovation. Sanpal observes,
a strong focus on redefining luxury,” says “Our dual approach strengthens Dubai’s
Sanpal. This vision is tightly integrated with appeal, making it a magnet for investors
ANAX Developments, its sister subsidiary, and tourists, as well as those who want to
as both entities work synergistically to call Dubai their ‘new’ home.”
reshape Dubai’s luxury real estate and Consumer preferences have changed
hospitality landscape. “Together, we’re in recent years, with a marked shift
creating vibrant communities,” Sanpal towards experiences that weave together
explains, “positioning Dubai as a global culture, innovation, and environmental
leader in luxury and innovation.” consciousness. “People are looking for
ANAX Hospitality has reached immersive experiences that leave a lesser
significant milestones, including its footprint,” Sanpal says. ANAX Hospitality
innovative nightlife and dining venues, meets this demand by adopting farm-
with plans to introduce a new F&B concept to-table and eco-friendly concepts that
inspired by Japanese hospitality. “We are resonate on multiple levels with today’s
blending sustainability and exceptional conscientious consumers.
guest experiences to bring something truly The pandemic underscored the
unique,” Sanpal says, emphasising that importance of agility in hospitality. “ANAX
the expansion into Asia and the Nordic Hospitality is embracing digital solutions
countries provides valuable insights for and contactless technologies to enhance
integrating best practices in sustainability. guest safety and convenience,” Sanpal
“Our approach aims to redefine luxury explains. This agility also informs their
hospitality in Dubai,” he asserts, hinting at architectural approach, as new projects
more high-caliber venues to come. focus on flexible spaces that adapt to
Among ANAX Hospitality’s flagship evolving guest expectations.
concepts is Secret Garden – Vii, a nightclub Acknowledging the competitive
divided into The Terrace, The Lounge, environment, Sanpal is optimistic about the
In a transformative era for and The Nightclub, each with a distinct sector’s future. “By prioritizing innovation
and sustainability, businesses can capitalize
ambiance. “Each space has a unique
Dubai’s hospitality and real vibe,” Sanpal explains, describing how the on Dubai’s mandate to attract tourists and
estate sectors, ANAX Holding immersive environment “transports guests investors,” he says. With this forward-
into a world of mythos and fantasy.” Such
looking mindset, ANAX Holding positions
stands out under the leadership multidimensional spaces set ANAX apart in itself as a leader in both real estate and
of Satish Sanpal, Chairman, Dubai’s competitive nightlife scene. hospitality in Dubai.
The concept of luxury has evolved
ANAX Holding plans to launch several
ANAX Holding. Through significantly, particularly in the Middle projects, including Vento Tower and
its two flagship divisions, East, according to Sanpal. “Luxury is developments in Meydan, Al Furjan, and
Dubai Islands. “We are committed to
no longer just about exclusivity; it’s
ANAX Hospitality and ANAX about creating personalised, meaningful setting new benchmarks in real estate and
Developments, the company experiences,” he says. ANAX Hospitality hospitality,” Sanpal affirms, pointing to
is responding by blending cutting-edge
upcoming ventures that will continue the
is pioneering projects that technology with sustainable practices company’s dedication to excellence and
blend sustainability, innovative inspired by Asia’s dining culture and the environmental stewardship.
Nordic approach to eco-consciousness.
Reflecting on his journey, Sanpal credits
concepts, and luxury experiences “We’re creating environments where his success to a focus on adaptability
to strengthen Dubai’s reputation luxury meets responsibility, ensuring a and sustainable development. “It’s about
spotting emerging trends and turning them
positive impact on both our guests and the
as a global tourism and lifestyle environment,” Sanpal adds. into strategic opportunities,” he shares,
destination. With ANAX Developments transforming underscoring the importance of innovation
Dubai’s skyline and ANAX Hospitality across all ANAX ventures.. n
setting new benchmarks, these two arms asmita.mukherjee@saffronsynergies.in
WWW.HOSPITALITYBIZINDIA.COM
